Amazon's audit has been upgraded! A large number of sellers' accounts have been blocked. How to deal with it?

Recently, the review mechanism of the Amazon platform has become strict again, sellers should pay attention!

At the beginning of 2025, Amazon started a new round of consumer law review.

This is a routine process that sellers encounter every year, but this year there are many new troubles.

Many sellers have reported that even though they have passed the Consumer Law review, their stores were suddenly deactivated!

The email received showed: "Unable to verify seller identity". Many sellers mistakenly believed that they had passed the review, but in fact, their stores had not yet fully passed and must continue to submit additional information.

According to feedback and speculation from some sellers, this is most likely Amazon's fine-tuning of the review standards for the Consumer Act.

The information or verification methods that were previously acceptable no longer meet the requirements under the new standards.

Some sellers did not receive the reason for rejection after submitting their business license, legal person ID card and bank statement. They only received a notice that their account was suspended from selling, and there was no entry provided to resubmit the information.

In fact, in many cases, identity verification may be rejected if business information is not updated in a timely manner, or the information provided by the seller does not match, or there are even unresolved legal disputes and tax issues.

What’s more serious is that some sellers have reported that after the rejection, their accounts are at risk of being closed.

So what do you do if your Consumer Law review is rejected?

First, the seller needs to file an appeal and can submit the information only after opening the appeal window.

If you want to resubmit your information, you must first read the rejection notice carefully to identify which areas do not meet the requirements, and then contact the manual customer service for specific instructions on how to supplement the information.

How to successfully pass the appeal?

Here are a few key steps:

① Appeal through the seller backend : Find the appeal entrance in the Amazon seller backend, usually in the "Account Health" or "Audit Notice" related sections, fill in the appeal content according to the system prompts, explain that the reasons for the previous failure have been resolved, and upload the information as required.

② Contact seller support to appeal : If you cannot find the appeal entrance, you can contact Amazon seller support hotline or online customer service.

Please remember to state your store name and account information when contacting us, and submit the information according to the customer service's instructions.

Update information: Before submitting the information, remember to update all relevant address information to the consistent latest address in the background. This is also a key step to avoid audit failure.

③ Pay attention to the time limit for appeal : Make sure to complete the appeal within the specified time and do not miss the deadline for supplementary information to avoid being marked as "unresponsive" by the platform.

In general, Amazon's review rules are becoming increasingly stringent. Sellers must strengthen their understanding of the platform's review process and actively file complaints and provide compliant information when encountering problems.

Only by understanding these new rules in advance and adjusting your operating strategy can you avoid unnecessary trouble and ensure the smooth operation of your store.

I hope everyone can pass smoothly and operate stably!

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