Sales of "Valentine's Day products" increased by 50%! Mexican consumers bought these

According to data from the Mexican Online Retail Association (AMVO), about 63% of residents celebrated Valentine's Day in 2021, of which 80% said they would buy gifts online. AMVO said that more Mexicans will celebrate Valentine's Day this year.

According to AMVO statistics, sales of "Valentine's Day supplies" in Mexico's online shopping from January to February 2022 increased by 50%, which is a higher growth rate compared to last year.

AMVO noted that flowers, toys and chocolates remained the most popular products this year.

However, there were new changes in consumers' online shopping behavior on Valentine's Day this year. Sales of "sex products" increased by 50%, making it the fastest growing category in terms of sales, and the revenue of related online stores also increased by 10%.

In terms of categories, sales of fashion, health and beauty, and food and beverages all increased, with each online shopper spending 1,360 pesos, 1,173 pesos, and 1,146 pesos, respectively.

It is learned that AMVO expects that on Valentine's Day in Mexico this year, Nuevo León (70%), Jalisco (14%), Sinaloa (11%) and Mexico City (5%) will rank in the top four in terms of consumer levels.

Editor ✎ Nicole/

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