Black Friday is over, but Amazon sellers are still on edge.

Logistics delays, system anomalies, extreme weather, and even a wave of employee strikes have hit one after another. Instead of a surge in orders during this peak season, it’s “bursting with anxiety”!

Logistics delays, sellers' losses are "visible to the naked eye"

During Black Friday, Amazon's logistics were delayed on a large scale, and many sellers reported that the originally promised 2-4 days shipping time was directly extended to 10-12 days!

“The OTDR (on-time delivery rate) is clearly over 90%, but the system shows that we have to wait 8 more days!”
"Advertising stopped, the number of orders dropped precipitously, and the peak season sales were ruined."

There are many similar complaints, and even big sellers are not immune. This delay not only affects the conversion rate, but also triggers a chain reaction of wasted advertising fees, declining rankings, and damaged health ratings.

Amazon’s response to this is nothing more than “due to weather and logistics network limitations”, but the problem is that the sellers really cannot take the blame for this!

Here comes the key point:

Commitment extension mechanism: Amazon will add additional "buffer time" to all orders, even if your logistics performance is excellent, you may be affected.

Chain reaction: Delays lead to order backlogs, which indirectly affects advertising performance and subsequent sales.

The weather in the United States this year is not a worry! According to the forecast of the Meteorological Bureau, Los Angeles to the central and eastern regions have been hit by blizzards for many consecutive days, which directly affects the pickup and delivery of goods.

In addition, due to the suspension of overseas warehouses and customs clearance services during the Thanksgiving holiday, cargo operations were postponed until December 2. The logistics window during this period directly "locked" the sales opportunities of sellers.

Special note: Some sellers reported that popular warehouses such as LGB8 and ONT8 were severely congested, and it was extremely difficult to make reservations for pallets, and some were even repeatedly rejected. The risk of out-of-stock during the peak season continues to increase!

Strikes strike again: Amazon sellers face new challenges

To make matters worse, between Black Friday and Cyber ​​Monday, Amazon employees launched strikes in more than 20 countries around the world.

With the theme of "Make Amazon Pay", this campaign not only calls for higher wages and better treatment, but also calls for attention to environmental issues. Although Amazon officials said the impact is controllable, the reality of logistics delays and inventory backlogs has made sellers say they "can't afford it"!

Seller’s Self-Help Guide: How to Avoid Danger?

Stock up best-selling products appropriately and avoid high-risk warehouses, for example, by using overseas warehouses for transit.

If FBA inventory is insufficient, the gap can be filled through FBM or other logistics solutions.

2. Optimize promotion strategies

Reduce dependence on nodes such as Black Friday and Cyber ​​Monday, disperse activity time periods, and focus on daily operations and continuous delivery.

Promote cross-platform sales and try to direct some traffic to other channels (such as self-built websites or social e-commerce).

3. Adjust advertising strategy

Suspend advertising in areas with high delays and concentrate resources on markets with normal delivery.

Check your advertising data regularly and optimize bids and keywords quickly to avoid wasting budget.

4. Pay attention to policy updates

Regularly check Amazon's latest notifications about logistics, inventory, and account health to ensure that you respond as soon as possible.

Take the initiative to communicate with Amazon customer service and strive for claim protection and delay exemption as much as possible.

Peak season is not a one-time battle

This year's peak season has given all sellers a wake-up call. Instead of blindly chasing promotional nodes, it is better to focus on daily operations and build a diversified business layout.

Amazon’s policy changes and external environment are uncontrollable, but sellers’ mentality and strategies can be proactively adjusted! 🚀

December Amazon Operation Skills Test Paper AB