Shein tops the US APP download list for the first time! Announces the launch of the new product line "EvoluShein"!

It is learned that among the "shopping" apps, the download volume of Shein, a Chinese fashion giant, ranked first on the iOS download list in the United States for the first time. On May 3, Shein's download volume was not only ahead of TikTok, Instagram and Twitter, but also far ahead of Amazon's download volume. In addition, Shein's market share in the United States has exceeded 50%.

After being strongly welcomed by the target group "Generation Z", Juzokas Kaziukenas, founder of the online information service Marketplace Pulse, said that Shein's success is comparable to that of AliExpress and Wish, and it also integrates many advantages of Amazon, Wish, Zara and social media. According to Bloomberg, Shein's goal is to raise further funds to reach a valuation of US$100 billion, exceeding the combined market value of fashion giants H&M and Zara.

Shein is not among the top 10 apps in Germany

According to data from Statista: Shein once entered the TOP10 list of German APP downloads for the first time in June 2021, but in January 2022, the epidemic led to 3 apps entering the TOP10 download list of German APPs. Shein missed the TOP10 most commonly used shopping apps in Germany, and Amazon's downloads still topped the list.

Shein announces the launch of "EvoluShein"

It is learned that Shein recently announced the launch of a new product line "EvoluShein", betting on the sustainable field. 6,000 new products will be updated every day, providing multiple sizes and using environmentally friendly materials, and will be sold globally from April 29. The "EvoluShein" product line will first launch women's tops, dresses, bottoms and large-size products. Shein also plans to expand this product line to 1,500 SKUs by September 2022.

Editor ✎Estella/

Disclaimer: This article is copyrighted and may not be reproduced without permission.