Since the beginning of this year, Amazon has not been "quiet". The platform has frequently introduced new regulations to crack down on illegal operations, and there have even been several large-scale account bans!

In pursuit of good reviews, many sellers use all kinds of tricks, trying various so-called "black technologies" to walk on the edge of the rules, and even constantly challenge Amazon's bottom line.

New product free reviews and BSR tags

Recently, a seller found a link to a breathing training machine, which was listed on the BS list with just one review. This speed of "take-off" makes people wonder: Is there a new method being used secretly?

Before long, this link had more than 1,500 more reviews. When I clicked on it, I found that it had been merged into a product that had nothing to do with Amazon’s own products!

This wave of operations has caused many sellers to begin to wonder whether Amazon has come up with some new "black technology"?

Sellers have different opinions: What are these "new tricks"?

Many sellers have discussed this matter:

Seller A said that some unbranded products can gain brand traffic through the "merger" method, and the specific method seems to involve some mysterious table operations.

Seller B said that some big guys merged a brand's own link, used advertising and rankings to attract traffic, and rushed directly to the homepage. It seems that they used some kind of combination of inside and outside the site.

Some sellers also revealed that this method appeared last year and was suspected to be implemented through a mirror site.

But then again, although the number of reviews can drive sales, sellers still need to be cautious under Amazon’s current strict policies.

Recently, Amazon’s “Final Rule on Fake Reviews” has come into full effect. If you do not comply with the regulations, you may be held accountable at any time.

Not only is there a review merger controversy, but many sellers have also recently discovered anomalies in Amazon’s pricing system. Some FBA products have been automatically reduced in price by 70%, resulting in a large amount of inventory being sold out at low prices, causing huge losses!

Some sellers speculated that this might be a problem with Amazon’s pricing system or third-party pricing tools (such as repricer.com).

Many sellers tried to modify prices manually, but some items had already been sold out.

Many sellers are disappointed after contacting customer service for help many times but receiving no effective feedback and this "cold treatment" attitude.

How to effectively avoid pricing risks?

① Pay attention to pricing systems and tools: For sellers who rely on third-party pricing tools, this incident reminds us to be more vigilant about the stability of the tools and regularly check whether price updates are normal.

② Collect evidence and prepare for rights protection: In case of system errors, take screenshots and record the losses in a timely manner. If necessary, assert your rights through the Amazon customer service system or legal channels.

③ Enhance risk management awareness: This incident made us realize that in the world of cross-border e-commerce, uncertainty may have a significant impact at any time. Sellers should pay more attention to market dynamics and improve their ability to deal with emergencies.

In the future, whether facing the platform's "new rules" or technical errors, sellers must adjust their strategies in a timely manner to flexibly respond to platform changes, control risks, and continue to develop steadily!