Last week, Amazon just announced new regulations on the five elements of selling points, which included special characters, emoticons, and phrases such as "guaranteed refund rights" in the non-compliant list.

If you use these in the five elements selling points, you may face the risk of being deleted, so don't ignore it; if you don't know the modification details yet, you can find Zhaodanmao Cross-border Automatic Detection Five-Point Description Plug-in and Amazon 5-Point Description Writing Guide.

While everyone was still busy dealing with this new regulation, Amazon once again released new requirements for product detail page images.

This update not only adjusts the way images are selected, but also makes new specifications for display rules.

Amazon Image Policy Interpretation and Requirements

According to the new regulations, product details pages can display images from multiple sellers, covering not only hard department store items, but also soft department store and consumer goods.

Each product detail page must upload at least three images that meet the requirements.

It is worth noting that if the image on the detail page is missing or of low quality , such as using a simple sketch or low resolution, the system will automatically replace it with an image from another seller.

It should be noted that when the seller's product details page lacks the above three required images, or the image quality is judged to be poor (such as blurry, low resolution, rough production), Amazon will automatically select high-quality images from other sellers or self-operated inventory based on its intelligent algorithm to supplement it. (Somewhat similar to the new five-point description regulations in early August, AI will rewrite non-compliant link content.)

If the seller needs to delete the wrong or inaccurate pictures added by the system, he needs to open a case and contact the platform customer service.

What important information can we get from this news?

In the future, each set of Amazon product pictures must include these three pictures, and the picture quality must be strictly controlled. Otherwise, it is very likely that the Amazon system will change it to pictures from other sellers or other links that you copy sell.

Although the average brand registration is now available, the situation of being copied is still relatively rare, but if the seller has sold the same link under multiple accounts and uploaded multiple versions of pictures, and needs to arrange real-person evaluation and FBA claims, please contact the Zhaodanmao cross-border team. You can't guarantee that the Amazon system will suddenly change your pictures one day. If you apply for modification at that time, you will be caught off guard. Everyone knows how difficult it is to modify pictures on Amazon sometimes...

New requirements for product detail page images:

In addition to the above requirements, sellers must also comply with the compliance requirements for image details:

Since the new regulations came out, sellers all know that Amazon ’s requirements for product images have become increasingly strict! But in fact, in addition to these rigid regulations, we can also use clever image design to enhance product attractiveness and increase conversion rates! 🎯

First of all, pictures are not just about showing the product itself. According to the characteristics of different categories, we can enrich the picture content from multiple aspects such as the product itself, multi-angle usage scenarios, size and details. In particular, at least 4 high-quality pictures should be prepared, so that the selling points of the product can be more fully conveyed and buyers will be attracted at first sight!

In addition, the main picture must have a zoom function, which is a point that foreign buyers attach great importance to, especially in the new weighting rules in 2024, which accounts for 10%!

💥Don’t forget, when uploading pictures, you can use core keywords to name the image files. This can increase the chances of being included in search engines and add points to your product exposure!

Zhaodanmao Cross-border has compiled for you the recent new Amazon regulations on the writing guidelines and reference scoring tables for the five descriptions, pictures, and listing completeness. You can save them and just read this article later!

If you haven’t paid attention to any of the policies, then the first thing you need to do is to quickly modify the new five-point description policy for Amazon Listings that came into effect on August 15, because if you don’t modify it in time, Amazon is likely to delete your link directly!

Finally, as the peak sales season approaches, sellers are getting nervous. New policies and regulations are frequently introduced, so everyone needs to be alert and keep up with the latest developments. Pay attention to Zhaodanmao Cross-border to get the latest policy information every day!

Experienced sellers know that in order to stand out at this critical moment, it is necessary to maintain high sensitivity and adaptability. 💡Not only do you need to understand the policy, but you also need to deeply interpret the essence of it and adjust your operating strategy in a timely manner.

Nowadays, the platform changes quickly, and whoever cannot keep up with the pace will be easily eliminated. Only by learning from successful cases and mastering some practical tips can you win in the fierce competition, and your sales will naturally increase steadily.