Amazon Prime Day 2024 has been scheduled (July 16- July 17) 📅Many Amazon sellers are trying every means to increase the amount of traffic and improve the conversion rate of their product pages!

In addition to the common optimization of pictures A+, contacting service providers to shoot celebrity unboxing videos and main picture videos; another very important thing is to find a way to set a strike-through price!

Because we all know that when shopping on Amazon, products with crossed-out prices always make Amazon buyers happy and quickly place orders. This is the magical charm of crossed-out prices✨!

Why set an Amazon strike-through price?

Because the strike-through price allows consumers to see their discounts at a glance, it greatly improves the shopping experience and pleasure, and also increases the chances of a deal.

The strike-through price gives Amazon buyers a feeling of "making a profit if you buy it", which can effectively stimulate the desire to buy and increase product conversion rate📈.

In addition, the strike-through price is a key step in Amazon's refined operations. The more complete the page is, the higher the probability of the product being sold. 📊But you have set it but the strike-through price is still not displayed. What should you do? !

Amazon's reference price comes in two forms:

List Price: Provided by the seller and needs to be verified by Amazon. If it cannot be verified, Amazon will not use this price.

Was Price: Automatically calculated by Amazon based on historical prices paid by customers (excluding promotional prices).

Steps for submitting a single market price:

① Enter the Seller Platform -> Inventory -> Manage Inventory

② Select a SKU/ASIN and click "Edit"

③ Select "More Properties" in the "Quote" tab

④ Fill in the "Market Price" field

Bulk market price submission steps:

① Enter the Seller Platform -> Inventory -> Manage Inventory

② Select "Bulk upload products"

③ Under the "Download Inventory File" button, complete steps 1 to 3, download the inventory file corresponding to the product type and site, select the "Custom" mode, and click "Generate Template"

④ Fill in the corresponding fields according to different sites

⑤ Upload inventory files

What should I do if there is still no crossed-out price after completing the requirements?

In order to allow the crossed-out price to appear on your product page, Zhaodanmao recommends that you use the market price to facilitate some "real orders"💡 (Do you understand?)

Setting the market price is not complicated. If you follow these steps, I believe your product will be more competitive! Simple operations can increase conversion rates and help you sell more.