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Not long ago, the Xi'an Public Security Bureau cracked a cross-border e-commerce industry prank case! Two suspects were suspected of tampering with links, changing passwords, maliciously changing prices and other methods to prank stores, causing a company to lose more than 6 million. So, how can cross-border e-commerce companies prevent such problems from happening and deal with them effectively? Regan, the founder of Regan Cross-border and a trader of Amazon's tens of millions of boutiques, shared some of his experiences and views, such as reverse checking competing products, which are of great reference value for novice sellers. It is difficult for a company to completely avoid employee or competitor spoofs, but Regan recommends avoiding risks in advance. For example, when launching a product , do a comprehensive check in advance to see if the product has a patent, including copyright, trademark and other issues. Another thing you can prepare in advance is a VAT invoice. Whether you are facing some infringement issues, or the warehouse is not receiving goods in time, or there are differences in goods, etc., including when the product is audited, a VAT invoice is required, and it is best to submit a special VAT invoice. One thing to note about invoices is that the purchase quantity should match as much as possible. If the purchase quantity does not match the delivery quantity, the seller can use credit terms or purchase in batches. In addition, the ASIN number of the specific product should be written on the invoice. This can effectively protect the product from being damaged or attacked as soon as possible, and we will have sufficient evidence to prove our ownership of the product. For cross-site copy-selling, cross-site synchronization of our products, or uploading links to our products through independent sites , they report us as fake. We suggest that sellers buy domain names in advance for their own brands and build their own independent sites. The independent sites do not need to be very good. You only need to upload a few posters after the independent sites are built, build a communication site, and then upload the links to avoid competitors registering our own brand domain names in advance. The copywriting and sku must be completely consistent with Amazon, because this is the only way to effectively protect yourself. If you want to make high-quality products, you must do a comprehensive reverse check of the product, including whether there are any problems with the copywriting. Let me share with you a more effective way to check patents: First, check on Amazon to see if there are people selling the same product, and reverse check their company name. After seeing the company name, use Qichacha to check what intellectual property rights his company has. When I was making a product before, because I had a weak awareness of patent protection, I found out that this product was patented after the product arrived. In addition, UPC exemptions can also be used, which can effectively help us resist some forms of malicious follow-up sales or link tampering. Some competitors may ask law firms to file complaints on their behalf. In fact, rogue law firms send mass messages and catch as many as they can. Facing spoofs that are hard to guard against, all we can do is to do patent protection in advance. Even if we don’t have the ability to apply for patents, we can ask the factory in advance whether they have patents when purchasing goods. Many law firms cast a wide net. Sellers must prepare relevant materials and proactively file a complaint and cannot ignore it. In many cases, the law firm will simply withdraw the lawsuit. In the United States, if you want to hire a professional lawyer to respond to the lawsuit, it may cost 10,000 US dollars or 5,000 or 6,000 US dollars, which is quite expensive, so they just want to catch rabbits by raking grass, and see who they can catch. Therefore, when you receive an infringement notice, you should try to collect information about the product patent, including the effective time of the patent owner, the applicable area, etc. If you blindly take the settlement and do not resist, this thing will keep happening, and you will end up paying the lawyer when you find a lawyer. But if you appeal and respond to the lawsuit, there is an advantage that if you win, such incidents may be reduced a lot in the future. |
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