What is Haihuan? Haihuan Review

1. Introduction

Haihuan.com was founded in 2012 and is affiliated to Shanghai Haihuan Network Technology Co., Ltd. Its founder and CEO is Tu Jianming. Haihuan.com focuses on supply chain integration services in the field of cross-border e-commerce, providing overseas shopping sellers with full support such as overseas direct procurement, quality control, warehouse management, international and domestic logistics, customs declaration and quarantine, packaging and dispatch, and after-sales services. Its products include "Haitao Wuyou APP", "Haihuan.com", "Haihuan Seller Edition APP", and "Haihuan APP".

According to its official website, Haihuan.com has established direct cooperative relationships with many brand original manufacturers and first-level agents in more than a dozen developed countries, providing supply chain services to tens of thousands of active sellers.

II. Main Business

Provide supply chain management services for the cross-border e-commerce sector, and provide overseas merchants with one-stop services such as global procurement, warehousing and logistics, customs clearance and quarantine, packaging, and delivery.

Main categories: The main categories include maternal and child products, electrical appliances, health products, and beauty products, among which maternal and child products is currently the category with the largest business volume.

Business model: Haihuan Seller Edition invites some users to become Haihuan sellers by sending invitation codes in limited numbers. After becoming a seller, users can import all Haihuan products into their store through the backend with one click (sellers cannot upload products themselves), and then share the store or store products on social platforms such as WeChat, Weibo, and QQ.

Haihuan sellers share products to their friends circle, and when their friends make purchases through the connection, Haihuan sellers can get commissions. As for delivery, logistics distribution and after-sales service, Haihuan will be responsible for all of them, and sellers only need to be responsible for front-end marketing and promotion.

3. Financing

In 2013, Haihuan.com received millions of dollars in Series A financing from Innovation Works. The official website showed that after the investment from Innovation Works, Haihuan.com received another round of tens of millions of dollars in investment, but the investor was not disclosed.

In September 2014, the founding shareholders increased their capital.

IV. Development History

Haihuan.com's predecessor was Haitaowuyou.com, a shopping guide website for overseas shopping established in September 2012. It also operates an overseas shopping mobile application that specializes in providing overseas shopping shipping order query and tracking services, as well as overseas shopping coupon business.

In August 2013, it was renamed Haihuan.com and gradually transformed into a cross-border e-commerce company focusing on the supply chain.

In 2014, it became a cross-border shopping partner of the national pilot project and entered multiple bonded areas.

In July 2015, Haihuan.com, a full-category cross-border e-commerce company focusing on the supply chain, also jumped into the ocean of micro-business and recently launched its own "micro-store" - Haihuan Seller Edition.

V. Commitment

1. All goods are purchased directly from brand owners or their authorized suppliers with sales and management qualifications;

2. For all orders, complete order information is filled in and saved, and can be accessed at any time to protect the rights and interests of customers;

3. For products with quality issues, Haihuan.com will be responsible for investigating and handling them and giving corresponding responses in a timely manner.

References