What makes Amazon so great?

Ordinary operators hold messy puzzle pieces in their hands.

A good operator holds in his hands a growing puzzle.

Ordinary operations seem to know everything and can talk to you about everything, but all this knowledge is not systematic.

It’s okay for a short-term ordinary operation. There is a 50% chance that his ordinary operation is because there is not enough time to put the puzzle together.

Ordinary operations with a long history are the most difficult to deal with. They have a high opinion of themselves and mistake the puzzle pieces in their hands for complete puzzles, blaming all operational failures on external factors. Common arguments are:

Damn, I am lucky to get a good product, and I can promote it.

It’s just a change in price and some adjustments to the ads. It’s no big deal. I’m just too lazy to do it.

What’s the point of doing all this? They are just minor operations and there’s no visible change in sales. It’s a waste of time.

What prevents ordinary operations from growing?

1. Inertia

Laziness or lack of ambition will make ordinary operators content with the status quo and too lazy to use their brains. All skills are sufficient, and these people are content with just the basic salary, turning a sales position into a clerical position.

Lack of ability means you can’t get a high salary? Not true. After working for a year or two, you can change jobs and find another high-paying “clerk” job. After all, the boss of a small company doesn’t understand operations at all and is very easy to fool.

2. Staying in your current position

"What's so difficult about operations? Isn't it just about faking orders?" Amazon's "indulgence" in the past few years has cultivated a group of "senior operations" who achieved sales results by faking orders.

The long-term success gained from fake orders has made them firmly believe in their own set of successful experience and disdain other strategies. In today's environment, their true colors are basically exposed.

The playing style will constantly change and improve. If you stubbornly believe in your own way, you will only be eliminated by the times.

3. Logical ability

There are indeed innate differences in this area. For the same problem, different operators can diagnose different symptoms and provide different solutions. In addition to the credit of experience, it mainly depends on one's own logical reasoning ability.

But later training can also make up for some of it . To sort out your own knowledge fragments and then hand them over to senior operations personnel for investigation, you can effectively improve your logical ability in operations and build your own knowledge system.

4. Review ability

There are reasons for success, and there are also reasons for failure.

For each operation, you must force yourself to think about the reasons for success or failure. An obvious advantage of e-commerce data is that you can quickly get data feedback. Through continuous assumptions and rebuttals, you can quickly expand your experience base.

But remember that every experience has its limitations or qualifications. If you blindly worship your own experience and give up the analysis of data, you will also fall into a situation of being self-satisfied and stubborn.