How to appeal against abuse of Amazon brand registration?

How to appeal against abuse of Amazon brand registration?


2 Common Types of Brand Abuse

1. When applying for a new brand, the registration will be rejected due to a prompt that the account may be involved in abuse.

2. A brand that has been successfully registered is suddenly informed of brand abuse, resulting in the brand being revoked.

Sharing ideas on brand abuse complaints

Information required for appeal:

  • Business license

  • Brand original or authorization letter

  • Trademark acceptance letter or trademark R mark certificate

  • Product and packaging images (with clear logo display)

  • VAT invoice , purchase agreement or contract and other documents

Complaint Procedure

(1) Check performance notifications to see if there are any unresolved violations in brand-registered or authorized stores.

(2) Confirm whether all sites registered with the same set of company information have any violations and whether all sites are being sold normally.

(3) Confirm whether this brand has authorized multiple stores at the same time.

(4) Submit relevant evidence , such as complaint case records, to prove that your brand or store has not engaged in any abuse, hoping that Amazon will reinstate the registration.

Kind tips

(1) The appeal period is 1-2 months, or longer.

(2) All information must be true and completely consistent.

(3) Use the brand in a standardized manner , operate the store in compliance with regulations , and choose a reliable agency to apply for the brand.

(4) Amazon’s brand backend is directly connected to the USPTO. After re-registering the TM mark, you have to wait for the Trademark Office or Amazon to update before the record can be successfully filed.

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