Why develop unique products when doing business on Amazon?

Source: Xishuai

Amazon sellers often hear this sentence now

There is no future for common goods

What is the mainstream

It's currency

Suppliers make a product and sell it everywhere

You have it, I have it, and together we can build Amazon

What will be the result? For the same products, they engage in price wars every day and make malicious negative reviews and complaints to each other from time to time. What will happen in the end? It will be either you die or I die.

At this time, more and more people have realized

Since it is so difficult to make mainstream products, can I break away from it and develop some unique products on my own?

Some people may say, do you think there will be no price wars if you develop your own products?

Yes, you are right to worry.

Price wars are likely to exist wherever you are. Even if you don’t want to fight, your competitors will take the initiative to fight you. We may really be unable to avoid this. So since it is doomed to be unavoidable, can we change our thinking?

It is up to us to decide who will be our competitor. In any category, we will find that the number of low-priced products is the largest, and the internal competition is also the most serious. At this price, even if you make some differentiation in the product, it is difficult to avoid internal competition. Because on the one hand, most products at this price are common goods, and they are fighting price wars with each other, and it is difficult for you not to be affected. On the other hand, there are too many novice sellers at this price. Many novices come to Amazon in a confused manner and have not figured out anything. They will give up in 3 months at most. What should we do at this time? Clear the goods. The price is outrageously low. Therefore, we have to find a way to jump out of this fish pond and go to another level.

For example, this category:

Most products cost more than ten dollars and seem to have almost no difference. The most common differentiation is stacking in quantity. If you give me three, I will give you four. If you dare to follow me, I will give you eight. This kind of fish pond is very uncomfortable to work in. No matter what your differentiation is, you will be squeezed until the end of time. But we can choose to jump out.

For example, in this category, there are some products like this

Among many products with a price tag of around ten dollars, its price tag of 50 to 60 dollars stands out. Can we use it as a competitive product and develop products of this level? Of course we can. In this way, we can jump out of the low-price fish pond and choose to compete head-on with it, because at this price point, we may only have it as a competitor. So, it doesn’t make much sense to differentiate products at a low price. The purpose of our product development is, on the one hand, to increase the sales price of the product through innovative design, and on the other hand, to choose a competitive environment that we can accept by selecting competitive products.