eMarketer predicts that Amazon will take the lead in these four categories in the United States

According to the latest forecast from eMarketer, Amazon's online sales growth in four categories will be significantly higher than the overall market in 2022. Below is the specific information of eMarketer's forecast.

1. Health, personal care and beauty (Amazon will grow 24.4%, and total online sales will grow 15.1%)

Amazon already has nearly a third of the market and is growing nicely, with its massive Prime membership base relying on it for fast delivery of everyday essentials and beauty products.

2. Furniture and home furnishings (Amazon will grow 15.7%, and total online sales will grow 10.3%)

After the pandemic accelerated growth in this category, growth in this vertical will slow in 2022. While supply chain issues and growing logistics costs have hit the industry, Amazon has outperformed the overall market in this category. Due to Amazon's market size and the sheer number of SKUs it offers, inventory shortages in verticals that are severely affected by supply chain issues will not cause much damage to Amazon.

3. Toys and Hobbies (Amazon will grow 16.0%, total online sales will grow 12.0%)

Amazon is the dominant player in this category and will further increase its share of U.S. e-commerce sales in 2022, expected to reach 45.5%. This year, strong growth in retail sales of sporting goods and arts and crafts products is expected, according to Customer Growth Partners’ 2022 annual forecast.

4. Others (Amazon will grow 7.6%, total online sales will fall 4.5%)

The “other category” includes home improvement and building materials. After the epidemic, due to the gradual reduction of home improvement demand and the continued existence of supply chain problems, the total e-commerce sales of this category will shrink this year. However, because Amazon does not deal in wholesale products such as lumber and large building materials, its “other” category is largely unaffected by this contraction.

Editor ✎ Xiao Zhu/

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