How to crack Amazon choice

1. Interpretation of the phenomenon

Have you noticed the changes in A9 algorithm recently ?

Why is Amazon Choice’s feature so useless that it has three most important exposures on the front page?

What is this position equivalent to? It is equivalent to us spending thousands of dollars a day on advertising.

So as long as we can grab this position, it is equivalent to saving thousands of dollars in advertising fees every day.

Here comes the analysis. How to grab the exposure of this position?

Amazon Choice has been around for a long time, but people think it is a useless feature. What is its essence?

You say to Amazon's voice assistant Alex: "order iPhone case", it will first recommend products you have purchased (eligible for Prime membership) based on your historical shopping records. If this product is not in your consumption record, it will recommend related products for you based on Amazon's choice.

Products selected by Amazon will be labeled with the Amazon's choice label on the product display page . The label positions on the search page and detail page are shown in the figure:

Many friends have reported that getting this tag doesn’t actually increase traffic much. But if you are now exposed in the second row of search results, will the traffic be greatly improved?

Why Amazon wants to build this position

This is related to Amazon's layout of smart home system hardware

This is where Amazon gets interesting. They use the mall to feed back their hardware promotions.

How to take advantage of this phenomenon

2. Dissect the phenomenon and discover the law

There are two places worth visiting here

1. Highly rated, well-priced products available to ship immediately

Here is an official recommendation to enhance conversion

2. Price Tags

The price range automatically assigned by Amazon is a good reference for sellers to select and price their products.

4 products with a value of more than 50 USD

17 products priced between $30 and $50

29 products under $30

Then we can infer the rules of the entire Kids tent based on the homepage product.

Friends, do you see any pattern? Isn’t it great to make products worth more than 50 US dollars?

3. How to get recommendations

Three product ranking rules

The product is related to the category node. It is found that the three product category nodes will be different.

This recommendation algorithm is actually the same as the keyword ranking algorithm.

Come in through the voice assistant, come in through this keyword, and buy the product with the highest sales volume

Summary of the rules:

1. Prices are different, but not all categories have this label, but price is also one of the most important dimensions

2. Products are related to category nodes. It is found that the three product category nodes are different.

3. This recommendation algorithm is actually the same as the keyword ranking algorithm