Common ways for Amazon sellers to solve negative store reviews

As a core factor for the smooth operation of products on the Amazon platform, reviews have always been a key data item that all Amazon merchants need to manage. Foreign customers on Amazon are generally not accustomed to leaving reviews for products after shopping. Therefore, the natural review rate on Amazon is generally low, at around 1-5%, especially in Germany, where the review rate is even lower.

A bad review can have a big impact on the seller's store. Negative reviews in the early stage of a new store may directly lead to no sales of products. As we know, there are many reasons for negative reviews, and different types of negative reviews have different handling methods. Today, the editor will talk to you about the common methods used by Amazon sellers to solve negative reviews of stores.

Common ways to resolve negative reviews:

1. Contact the Amazon team to delete

This question is for illegal reviews. In a review, there are some words that are not allowed by Amazon. Such reviews can be deleted by contacting the Amazon team. For example, hate speech, disgusting content such as discrimination against Chinese products, one-word reviews, speeches that promote illegal behavior, promotional reviews, etc. If you encounter such a bad review, the seller can directly email the Amazon review team.

2. Increase reviews or increase the weight of positive reviews to dilute negative reviews

In addition to deleting negative reviews, you can also increase positive reviews to dilute negative reviews and reduce their impact. If you want to get more reviews in a short period of time, the fastest way is to cooperate with a review agency. It is recommended to choose real-person reviews, which have a high review rate and strong security.

3. Click reportabuse+comment

This button is one of the ways Amazon determines whether a review is in violation. If a review clicks Report Abuse a lot in a short period of time, the review may be automatically deleted by the Amazon system. Even if it is not deleted, after hundreds of clicks, the review will fall to the back of the review page, and the impact on conversion rate will be minimized.

4. The seller takes the initiative to contact the buyer

Since Amazon has encrypted the order interface, it is difficult for sellers to capture the buyer's email address and other information. Sellers may be able to find orders by the username that left the bad review. This can be done when there are fewer orders, but when there are more orders, it is difficult to operate due to too many customers with the same name. In addition, it is easy to cross Amazon's red line when communicating with buyers about deleting reviews in internal messages. If the wording is not careful, there may be a risk of being judged as manipulating reviews. When using this method to contact buyers, be sure to express yourself as tactfully as possible, and don't go straight up and say that you will give him products or money to delete the bad review.

5. Contact the service provider to delete the negative review or find the buyer's email address

The main reason for asking service providers to help is that they have the resources in this area. For example, they can obtain the buyer's email address through internal or crawler methods, and then persuade the buyer to delete the negative review through a series of operations. The conditions for deletion may be commissions or other valuable things. Of course, this method has the risk that the buyer is unwilling to delete the negative review or even report it.

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