Mature daily operations

Mature daily operations
After working on the Amazon platform for several years, I feel like the work is almost the same every day. No matter how much I do, it’s almost the same. I share it with you to learn together. The first thing I do when I go to work every day is to open the backend, and then my eyes unconsciously look at today’s turnover, which determines my mood at the beginning of the day. The second thing is to click on the account status to see if there is any exclamation mark. If not, click on the performance notification to see if there is a small red flag. If there is none, it means that my overall mood today is not too bad. Then I started today’s daily work:

1. Maintain the conversion rate of new products above 15%. Cooperate with click-to-cart and order-brushing.
2. Check whether the ranking of the sub-category continues to rise. If it drops, find out the reason. If you can't find it, work overtime. BSR is mainly a sales problem, usually due to make-up orders.
3. Maintain a review rating of at least 4.2 stars. The main listing must be above 4.5 stars. The higher the star rating, the more sales will be. Leave a review and give a rating according to the ratio, and grasp the rhythm.
4. Keep an eye on whether the ad ACOS is decreasing. If not, find out the reason. If you can’t find the reason, you should also work overtime. Generally, one week is used as the dimension. If the status is not good for a long time, a major inspection and analysis is required.
5. Deal with some omissions or malicious negative reviews, and continue to conduct QA. After the mature link QA reaches 50, there will be a great weight blessing.
6. Look for off-site resources, evaluation resources, and black technology resources. Read more Zhihu, Zhiwubuyan, Kuaijiezhidao, Hugo.com, and Fobu. There is no harm in accumulating these.
7. Track peer data. Go to the front desk for a little longer every day, change the zip code and keywords whenever you want, especially before the season change or event. Some big sellers must have big operations. I usually track some potential new links from time to time. If this kind of link is tracked for a period of time, it is better to associate it with the advertisement first; or it is a big seller with unusual operations recently.
No matter what category you are working on, the operations you do every day are actually similar, except that the overall number of large categories and small categories are faster. After finishing these tasks, some people may be distracted for a while, or some people may work overtime, and then another day passes...


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