How to set accurate keywords so that ads can be displayed when users conduct relevant searches. For foreign trade marketers, Google Keyword Planner is an important tool for mining and expanding keywords . It can not only display keywords related to your products, services and landing pages, provide the popularity and traffic forecast of related keywords, but also help sellers study and compare competitors' keywords, so as to optimize keywords more specifically and obtain accurate search traffic.

When you have collected some keywords and need to know the search volume of these words in Google, you can use this keyword planner as a reference. Google will collect data indicators such as average monthly search volume, competition level, ad impression share, and top of page bid range based on the keywords you enter.

Under the tools of your Google account, enter the keyword planner entrance, which has two functions: discovering new keywords and obtaining search volume or forecasts.

1. Discover new keywords

The premise of finding new keywords is to enter words, phrases or URLs related to your business. Generally, the more precise the information you provide, the greater the chance of finding effective and relevant keywords.

You can start searching by keywords or by specifying a website URL.

1. Start with keywords

Enter the product or service keywords most relevant to your business, select the language and location you want to obtain keyword data for, and enter the website URL to filter out irrelevant services, products, or brands.

There is a lot of content in the keyword results page. We can focus on two indicators:

Average monthly search volume and competition level. Search results can be downloaded directly, making it convenient for sellers to filter and extract effective keywords.

(1) Average monthly search volume

The average monthly search volume shows the popularity of keywords , sorting from high to low to filter out keywords with lower popularity. However, the popularity and search volume of this keyword are often closely related to the selected location, language, seasonality, search time, etc., so it is not recommended to rely entirely on keyword search results.

(2) Competition level

The degree of keyword competition here mainly refers to the intensity of keyword competition for ad placement , which may vary depending on the chosen geographic location and search network positioning. In addition, the degree of competition for some keywords has little to do with the average monthly search volume. More competitive keywords may have lower search volumes.

2. Start from the specified website URL

Allows you to use the website as a keyword source, and sellers can focus on the entire website or a certain page of the website. This option can also view the keywords used by competitors, and even keywords related to the page. Then sellers can also obtain the average monthly search volume, competition level, etc. of the website page keywords. To a certain extent, it can serve as a reference for adjusting and optimizing your own website keywords.

2. Get search volume and forecast

This feature can help sellers set a forecast plan, combining delivery time, delivery location, language, bid and budget , and display a reference delivery result based on data from the past 7-10 days.

1. Prediction Data

Provides relevant data and keyword prediction performance based on the keywords you enter, such as conversion rate, click-through rate, and exposure rate, etc.

These indicators are not completely accurate and therefore not suitable for budgeting decisions or forecasting performance, but they are still worth considering.

2. Negative Keywords

Avoid ads appearing in search results that are not relevant to your product, reduce advertising costs and optimize product positioning.

3. Historical indicators

Similar to the keyword search results page, it provides keyword specific metrics for the specified date range.