Musk: Twitter changes its name to X and removes the blue bird logo!

It is learned that Musk, who acquired Twitter last year, renamed Twitter to X.com and replaced the blue bird logo with the letter "X".

According to the New York Times, on July 24, at Twitter's headquarters in San Francisco, a projection of the X logo appeared in the cafeteria, and conference rooms were renamed with words with X, including "eXposure," "eXult" and "s3Xy." Workers also began to remove installations related to the blue bird logo, such as the huge blue-bottomed logo in the cafeteria. Outside the building, workers removed the first six letters of Twitter's name, and according to a police report issued by the San Francisco Police Department, the police department then stopped them on the grounds of "unauthorized."

Musk also shared a photo on Monday showing a giant X logo projection on Twitter's San Francisco office building, with the caption: "Our headquarters tonight."

Twitter introduced its bluebird logo in 2010 and updated it two years later. Mike Proulx, vice president and research director at Forrester Research, said brand names becoming verbs is the "holy grail" of brand success because it means they have become part of pop culture.

"The app itself has become a cultural phenomenon in a variety of ways, and Elon Musk has wiped out 15 years of Twitter's brand value and is now essentially starting from scratch," Proulx said.

I love the letter X," Musk posted on Sunday.

Musk despised Twitter’s previous corporate culture. He complained about the names of internal teams and the number of references to birds in products. At one point, he changed the name of a crowdsourced fact-checking feature from “Bird watch” to “Community Notes.” More recently, at Twitter’s headquarters in San Francisco, he had someone cover up the “w” in Twitter’s name.

Twitter founder and former CEO Jack Dorsey didn't seem to mind the change. He said in a tweet on Monday that while the rebrand was not "essential" to achieving Musk's vision, it was justified. Last July, Twitter said it had more than 237 million daily active users.

Twitter has changed its branding and logo from a blue bird to an "X".

The new white X on a black background has already replaced the blue bird on the desktop version of the social network, but has not yet appeared on the mobile app.

Twitter owner Elon Musk said "Tweets" will also be replaced and posts will be called "x's".

The billionaire changed his profile picture to the new logo and added "X.com" to his Twitter bio.

Musk wants to create a "super app" called X, his vision for a new type of social media platform that he has been talking about creating for months.

The bird is named Larry, and Twitter co-founder Biz Stone said in 2011 that it was a tribute to basketball star and Boston Celtics legend Larry Bird.

People took to Twitter to mourn the loss of the logo, including Martin Grasser, who designed the logo in 2012.

Musk is obsessed with the letter X

One of Musk's first businesses, founded in 1999, was called X.com, an online banking platform.

Just three years later, when X.com (which by then had merged with PayPal) was acquired by eBay, Mr Musk made $165m.

He also owns the X.com domain, which now redirects to Twitter.

Musk is also the CEO of SpaceX, an American commercial aerospace company founded in 2002.

And the name of his first child with musician Grimes - XÆA-12 Musk.

Musk also recently launched his long-awaited artificial intelligence startup xAI, which aims to build a replacement for ChatGPT.

Editor ✎Estella/

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