How can small sellers get more sales from big promotions?

For cross-border e-commerce, the key to annual revenue depends on the last few months, including Double 11, Prime Day, Black Friday Cyber Monday, and Christmas. So for small sellers, how can they get more sales in these big promotions?

1. First of all, you must ensure account security and avoid risks.

The security of your account is very important. Amazon likes to settle accounts after the event, and it does not consider whether you are a big seller or a small seller. According to past experience, when the peak season comes, Amazon will mark sellers who have violated the rules before, such as sending empty packages, selling fake goods, etc. Therefore, in order to avoid your store being blocked, you must check the following items: whether it is associated, how the account performance is now, the changes in account information, and whether there are any violations.

2. Select products.

Not every product is suitable for promotion. It is recommended to check Amazon's search results. If the number of products on sale is more than 100,000, it is not recommended to do it. The competition is too fierce and it is not conducive to making profits. You can use tools such as jungle scout to check the average daily sales of competing products. Sales are the basis for deciding whether to develop a product. No sales means no development.

3. Prepare stock.

Sellers should prepare goods early. If they do so late, it will be difficult to enter the warehouse later. Therefore, it is important to grasp the timing and prepare goods in advance. The production cycle of different products is different. For example, Black Friday products should be prepared in October, and Christmas products should be prepared in late October or early November to avoid the crisis of out-of-stock. And the quantity of stock should be appropriately increased, because when product sales are rising sharply, it is easy to encounter the risk of out-of-stock.

4. Seize the ranking.

In-site advertising, off-site traffic, in-site activities, adding related nodes, grabbing Amazon's Choice, all kinds of ways to increase traffic. Improve conversion rate, through pictures, listings, prices, A+ pages will affect the conversion rate, so this part of the content must also be optimized, in addition to traffic, more conversion rate is required. Amazon's Choice is often overlooked by many sellers, and Amazon's Choice is actually in the best seller position. Best sellers are more difficult, and need to be the first in a small category, but Amazon's Choice is relatively simple. Through our manual advertising in the site, you can focus on typing a word, and Amazon's Choice will come out.

5. For Black Friday Cyber Monday, the location of Deals is very important.

It doesn't mean that we can get a lot of traffic by participating in the flash sale. Although there is a fixed traffic entrance for the flash sale, if the flash sale page is not good (the position is relatively far back), it will be difficult for others to see your flash sale products, resulting in no obvious sales increase even if you apply for the flash sale during the festival. It is recommended that sellers try to display their listings on the first three pages of the flash sale interface. All flash sales can only be turned manually, and there is no such thing as searching for results through keywords, so it is necessary to display your products on the first three pages. The specific operation is as follows: the day before the flash sale starts, we need to take the initiative to increase the number of orders through the flash sale. There are several aspects to cooperate here. On the one hand, we take the initiative to find buyers who cooperate with you on Facebook and other places to return the full order amount through PayPal. In addition, if you find a service provider, you only need to place an order without asking for a review. Finally, when the flash sale takes effect, we need to publish the flash sale discount information to various social platforms to introduce traffic orders.

6. Bundled sales.

When you have multiple products listed on your store that complement each other, you can collect them into an attractive bundle to offer buyers a one-time "combo" deal. By offering related products together at a percentage-off price, you have a great opportunity to grab buyers' attention, while something a little different will encourage them to buy.

The fourth quarter is the most profitable time of the year. I hope the points mentioned above can be of some help to sellers.

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