Four ways to attract traffic from outside the Amazon site (absolutely useful)

Amazon mainly acquires customers through on-site traffic, and off-site traffic only serves as icing on the cake. However, in some specific periods (such as event days, peak seasons, etc.), they can still achieve a complementary effect.

for example:

1. The progress bar before reporting the deal.

2. Improvement of keyword rankings

3. Increase of associated traffic

4. Clear inventory

5. Do the evaluation

6. Accumulate potential users

These are the off-site traffic models that our team commonly uses.

1. Facebook Promotion

2. YouTube Video

The operation is relatively simple. Just find the other party's email address and contact them via email. So Easy!!

Then it's time to send emails, send products, upload videos, etc. Although it's cumbersome, it's easy to operate.

Steps to find red: (Although it is very simple, I will still write it down.)

1. Search keywords

2. Click to enter the video, click the username to enter the profile

3. Click Introduction

4. Human-machine verification finally gets the email address

3. EDM group sending:

1. Positioning and promotion ideas (evaluation, inventory clearance, promotion, etc.)

2. Set up a discount code on Amazon (if you are clearing inventory or promoting sales, it is recommended to use a short discount code, as the chance of error is lower)

3. Prepare a promotional email template that will impress users .

The time when the email is sent and the email title will affect the open rate.

The content of the email will affect the user's interest.

For more information on how to write emails, please refer to "Let's talk about the open rate of EDM emails again!"

In terms of cost, the cost of EDM off-site traffic is relatively low, and currently, less than 10% of Amazon sellers use this method. Generally speaking, an open rate of 3% and a conversion rate of 0.3% are considered normal. This mainly depends on the quality and accuracy of the mailbox, and the time of sending the email. (1,000 emails only cost 10 yuan.)

4. Independent station (station group) + Google traffic + Amazon transaction (low cost + high conversion)

Let's do some calculations. The domain space fee for a website is 200 yuan a year (it can actually be lower).

10 websites cost 2,000 yuan. (The premise is that your company has someone who can build a blog. -- WordPress blog) -- I won't go into the details of building a website.

Each independent website gives you 10 traffics a day, and 10 of them will give you 100 traffics.

The longer the independent website is maintained (continuously updated), the greater the Google search traffic will be.

The specific drainage process is:

So our operational idea is: for example, you are making iPhone data cables.

For example, the main keyword is: iPhone Charger

1. So our first step is to collect a large amount of product content related to iPhone Charger from Amazon.

2. Pseudo-originality in titles, selling points, and content. (This can be done through batch translation from English to Chinese to English.)

3. Publish the collected content to the independent site in batches.

Note: On the independent website, each product page has a buy button, so that users can jump directly from the independent website to the Amazon listing page. (Bringing coupons can increase conversion rates)

The theory of independent station drainage is:

1. Use a large number of original web pages and provide them to Google for inclusion to form a large number of long-tail keywords.

2. Different users will use different keywords to search for the same product.

3. Use the long-tail traffic from Google users searching for long-tail words to direct traffic to the independent site.

4. Use discount codes, Amazon’s credibility and high conversion rate to promote transactions.

PS: It takes a long process to accumulate Google inclusion and weight.

In the first three months, no matter how many pages you publish, the number of pages included is about 300. (Unless there is strong SEO intervention.) In the first six months, the number of pages included is about 500. After a year, the accumulated weight is enough, and the number of pages included will have unlimited room for growth.

So, the longer you build an independent website, the more popular it will be. And what we need to pay is time. But, whether you like it or not, time will always pass day by day. And in this operation method, the only thing you have to do is not to update the content of the independent website every day. Occasionally put in some external links.