Amazon strictly checks titles, and a large number of sellers receive error warnings!

For Amazon sellers, old links often carry a lot of hard work and expectations. With the weight of long-term accumulated sales, reviews, etc., they become an important guarantee for stable orders in the store.

However, recently some sellers reported that they had encountered a thorny problem - an old link that they had operated for many years suddenly received a warning in the background. After investigation, the culprit turned out to be repeated keywords in the title , which caused the link to directly report an error.

In the past, the Amazon platform algorithm may not have been so strict in regulating title keywords. In order to increase link traffic and product exposure, many sellers adhered to the concept of "more is better" and buried and repeated keywords in the title. At that time, this approach seemed to have achieved certain results, with a significant increase in link traffic and sales.

But now, Amazon’s latest [New Product Title Rules] have come into effect on January 21. The most important point is that the product title cannot use the same keyword twice or more !

Amazon has also begun to strictly review such situations. Once discovered, it will issue a warning to the seller, informing them that there is a problem with repeated keywords in the title, and the link will also directly display an error status in the background.

Note: Amazon provides sellers with a 14-day buffer period. If sellers fail to rectify the title within the prescribed 14 days after receiving a warning, they may face more severe penalties later:

Titles are automatically modified : Amazon will automatically update your titles to ensure compliance, which may reduce click-through rates and conversion rates.
Limit traffic and exposure : Search rankings will drop, and links with repeated words will be limited from being exposed in traffic portals such as in-site advertisements and recommended positions.
Impact on performance : Frequent occurrence of such violations will have a negative impact on the store’s overall performance indicators.
Suspension or termination of sales privileges in serious cases : Sellers who repeatedly violate the title keyword duplication rules and refuse to change may have their sales privileges suspended or terminated directly.

Therefore, all sellers need to check the store backend as soon as possible to see if they have received relevant warnings. If similar problems are found, optimize the old link titles in time to avoid affecting the normal traffic and sales of the links.

Optimization method reference

1. Accurately extract core keywords : Filter out the keywords that best represent the core attributes and functions of the product from the original title, retain the key parts, and delete repeated, redundant and non-essential words.

Example: For example, in the case of “smart wireless Bluetooth headset”, “Bluetooth” and “headphone” are the core, and broad words such as “high quality” can be deleted.

2. Reasonably allocate keyword positions : put the core keywords at the front of the title, add modifiers and supplementary information in turn, but also ensure that the title is smooth and natural, in line with consumers' search habits and language logic.

Example: For example, "wireless Bluetooth sports headphones, high-definition sound quality, comfortable to wear" is more logical and in line with search habits than "headphones, wireless Bluetooth, high-definition sound quality, sports, comfortable to wear".

3. Learn from the titles of competing products : Refer to the titles of competing products with high sales and high rankings in the same category, learn their keyword selection and combination methods, and optimize them in combination with your own product characteristics. Do not copy them completely.

4. Conduct A/B testing to determine the plan : If you are in doubt about the effect of the modified title, create two versions for A/B testing.

Try. Compare indicators such as click-through rate and conversion rate over a period of time, and finalize the final optimization plan based on the results.

Tip: After the modification, continue to pay attention to the product traffic and sales. If you find that sales are declining, you can adjust the keyword order appropriately or replace it with synonyms .

Sellers are advised to read and remember the new Amazon rules to ensure that their product titles strictly comply with the platform standards. Do not take chances and try to get away with it by taking advantage of loopholes. Once violations occur, problems such as link errors, limited traffic, and affected sales permissions will follow, and ultimately the operation of your store and long-term profits will be damaged.

Following the rules and operating in compliance is the long-term way to achieve steady development on the Amazon platform.

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