New rules? A large number of Amazon sellers have been complained about and received performance warnings!

New rules? A large number of Amazon sellers have been complained about and received performance warnings!

Normal, once there is data abnormality, such as sales are falling, conversion rate is abnormal, flow is 0, etc., we need to deal with it in time. Regarding data analysis, we will mainly analyze store traffic data, sales data and advertising data. Through these data, we can observe whether today's sales have increased or decreased. If there is a problem, we can accurately know which link has the problem and make reasonable adjustments.

Recently, many sellers selling clothing have received a large number of complaints and performance notifications about product fit issues. The relevant ASIN inventory of some sellers has even been transferred to reserved status.

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Are clothing sellers mired in a quagmire of complaints?

According to feedback from many clothing sellers, their stores have recently received a large number of complaints about the fit of products, and performance notifications have been frequent, and some products have even been discontinued.


Image source: Zhiwubuyan

This phenomenon has gradually intensified since the end of September , but recently new complaints have been generated almost every day:


"I received 9 complaints from buyers for the same ASIN in the past 5 days, but I only received performance notifications and emails. After receiving the complaints, the traffic dropped sharply and the orders dropped by more than half."


"Our company sells clothing, and many stores have recently received a large number of complaints about fit, and there are several performance notices a day. This situation did not happen before, but it started at the end of September, and a few days ago, the products were directly discontinued."


"I've received a lot recently, also starting before the end of September. I've received one or two fit complaints almost every day recently. I'm speechless."


"After reading what you posted, I quickly checked my account status and found that I had also received three complaints. "

Image source: Zhiwubuyan


Faced with such situations, sellers speculated on the reasons behind it. Some sellers believed that this was a prank by their peers, while many sellers believed that this was a "routine operation" before Amazon's peak season, and that Amazon might have modified its rules or strengthened its review efforts.


As complaints increased, Amazon also sent warning emails to sellers, stating that "the products are at risk of being suspended due to complaints from customers that the items they received had size and fit issues that did not meet their expectations. "


Image source: Zhiwubuyan


In addition, Amazon emphasized that sellers must submit an appeal within 7 days of receiving the notice, otherwise the relevant products will be removed from the shelves, and this violation will continue to affect the seller’s account health rating within 180 days after the notice is issued.

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What should sellers do after receiving a notification email?


Sellers need to pay attention to this complaint, because buyer complaints about product status may lead to several risks: links cannot be sold, products are at risk of being removed, and account status ratings are downgraded (failure to handle in a timely manner may also lead to account closure and fund freezing.)


Therefore, if sellers have received performance notifications, they need to submit an appeal within the specified time! At the same time, if the appeal exceeds two times, the third time will most likely be rejected, and it will be very difficult to appeal again.


For product condition complaints - fit issues, sellers can refer to the following appeal ideas:


1. Compliance Warning : Seller Performance Panel - Confirm Product Policy Compliance Warning - Choose to acknowledge the violation and submit the changed relevant content.

2. Choose to admit the violation and submit the changes. Choosing to admit the violation will help you get your appeal approved. You can refer to the article: Buyer Complaints on Product Status - Product Defects, Complaint Guide for Sellers Who Have Been Violated

3. Conduct self-examination in conjunction with backend tools: Check the size chart defects in the Fit Insight Tool, the negative feedback in the VOC, and find the specific reasons by yourself and select the corresponding root causes and steps to be taken.

4. Upload evidence: If it is a size chart issue, you need to update the size chart through the Size Ingestion Tool and upload screenshots before and after the modification as evidence.

5. Refresh the Listing: If you still receive a message indicating that the information is insufficient after submitting an appeal in the background, you can try to use the Listing template again to refresh the ASIN status.


Finally, it is recommended that all page update actions mentioned by the seller during the appeal process should be accompanied by actual updates or re-uploads of size charts to prove that improvement measures have been taken.

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