What is Teikametrics? Teikametrics Review

Teikametrics is an American advertising and marketing service provider dedicated to applying big data technology to the online retail sector. Its retail optimization platform Flywheel allows sellers to merge information such as transaction data, inventory data, and pricing data. Therefore, when sellers view the results of advertising campaigns, they can see the gross margin and profit after advertising expenses. Teikametrics can help sellers save hours of time each week, reduce wasted advertising expenses, and increase organic sales. Through data learning, powerful automation, and expert guidance, sellers can find profitable keywords, create targeted campaigns to achieve goals, and let the software manage bids.

About Teikametrics

Teikametrics, a Boston-based startup that helps retailers fight the advertising war on Amazon, has announced that it has raised $10 million in Series A funding from Granite Point Capital, Jump Capital, and FJ Lab.

CEO Alasdair McLean-Foreman said third-party sellers already account for 60% of Amazon transactions. But they don't have any real-time data processing technology, so they need help to promote their products and maximize profits.

McLean-Forema said they use big data to help sellers improve profitability. He compared it to what Amazon does, "using all kinds of advanced econometrics to optimize consumer services" to determine prices for services like Amazon Prime. Teikametric is the opposite of Amazon, helping sellers and brands.

However, helping Facebook optimize ads is very different from simply trying to get the most clicks. McLean-Foreman pointed out that this is difficult even for Amazon to do well because Facebook does not have key information related to sales costs, let alone a background in supply chains.

At the same time, he also said that they stand on the same front with Amazon and their company is built on Amazon.

In contrast, Teikametrics, through its “retail optimization platform” Flywheel, allows sellers to combine information such as transaction data, inventory data, and pricing data. So when sellers view the results of their advertising campaigns, they can see the gross margin and profit after advertising spending.

How attractive is this for sellers? Teikametrics says that advertisers that account for 1% of total Amazon sales use its products, such as Razer, Power Practical, and Zipline Ski. Eventually, Teikametrics plans to expand its technology to other marketplaces beyond Amazon.

Teikametrics, which was founded in 2013 and has been bootstrapped so far, decided to raise outside funding because “the big draw is the amount of data we can model,” which means hiring a lot of energetic staff with machine learning skills, McLean-Foreman said.

Function

1. Repricing;

2. Manage Sponsored Products ads;

3. Generate and manage comments;

4. Automatic replenishment;

5. Provide profitability analysis;

6. Provide expired inventory report;

7. Purchase order and product management.

Supported Sites

Amazon US, Canada, UK, Germany, France, Italy, Spain

cost

New users have a 30-day free trial, and pricing after that varies based on the seller's monthly advertising spend:

Starter: $99/month;

BASIC: $249/month;

Growth: $499/month

Professional: $999/month;

Enterprise: $1,499/mo.

Financing

In October 2018, Teikametrics announced that it had completed a $10 million Series A financing. This financing was invested by Granite Point Capital, Jump Capital and FJ Lab. The company is committed to helping retailers deal with the advertising war on Amazon. Its CEO Alasdair McLean-Foreman said that third-party sellers have accounted for 60% of Amazon transactions, but they do not have any real-time data processing technology, so they need publicity help to maximize the profitability of these sellers' products.