What is MallforAfrica? MallforAfrica Review

MallforAfrica (MFA) is a well-known e-commerce platform in Africa, mainly selling fashion + shoes and clothing, brand watches and other European and American products. With its unique payment system and distribution system, MallforAfrica has become a digital agent and logistics manager for American retailers to sell goods to African consumers.

About MallforAfrica

Through MFA, Chris Folayan, CEO of MFA, saw an opportunity to open a two-way sales channel in the African market. He said: "Our MallforAfrica platform is actually helping African consumers buy goods from places like the United States, which has also become a return ticket for African products to be sold overseas."

MallforAfrica provides African consumers with access to billions of US and UK products. Through MallforAfrica, consumers can shop directly from more than 180 international retailers, including Net-A-Porter, Carter's, Gap, FarFetch, etc., which are generally unable to enter the African market through other channels.

The MallforAfrica platform provides African consumers with the opportunity to purchase goods directly from international online retailers, giving its users direct access to hundreds of US and UK e-commerce retailers and a product portfolio of over 8.5 billion items.

MallforAfrica manages all order processes, creating a simple, secure and convenient online shopping experience for consumers.

Entrepreneurial inspiration

Founder Chris Folayan founded MallforAfrica in 2011. The inspiration for the business came from his "on behalf of others" experience. Chris Folayan said: "Every time I return to Nigeria from the United States, my friends and friends of friends always ask me to buy a lot of American goods for them, many of which are brand-name goods. Later, the quantity and amount of goods exceeded my ability to handle. We saw the market demand and decided to create a website to meet it."

Supporting Countries

Nigeria, Ghana, Kenya, Botswana, Senegal, Angola, Saint Helena, Mauritius, Egypt, Tanzania, Democratic Republic of Congo, Sierra Leone, Malawi, Uganda, South Africa, Cote d'Ivoire.

Prohibited Items

Hazardous materials, chemicals, drugs, firearms, alcohol, any articles or objects with dangerous substances, weapons and weapon equipment, live products including food and plants, food, wooden furniture, powders, furniture, prefabricated tanks, drones, large cargo.

Development History

-In 2011, Chris Folayan founded MallforAfrica.

-In 2016, MallforAfrica and eBay jointly launched the MFA-led platform Ebay.MallforAfrica.com, which allows American sellers to sell products in Africa and provides an opportunity for American sellers to enter the African market.

-In 2016, MallforAfrica and eBay jointly launched the eBay Powered by Mall For Africa mobile app in Nigeria, Kenya, Ghana and South Africa.

-In July 2016, MallforAfrica announced that Nigerian consumers who shop through the MallforAfrica App and pay with PayPal will enjoy free returns.

-In May 2017, MallforAfrica announced the launch of a new shopping website, ebayforafrica.com, for eBay users in Africa. The cooperation between MFA and eBay has built a seamless platform for sellers and African buyers, enabling African buyers to browse millions of eBay listings and purchase a wide range of global products, providing African users with a first-class shopping experience.

-In July 2018, MallforAfrica and German logistics giant DHL jointly launched an e-commerce website called MarketPlaceAFRICA.com, which is specially launched for outstanding African artisans to facilitate them to sell their goods to any of DHL's distribution networks in 220 countries around the world, providing a global platform for African sellers.