Your competitors are quietly pulling away from you, are you still sitting there waiting for death?

Entering the critical moment of grabbing post-holiday traffic, have you tried your best to "add fuel to the flames" and want your products to attract customers who have not purchased them after the peak season and achieve a small sales climax ?

Perhaps you have tried to reach consumers in the consideration stage in different ways to influence their shopping intentions ; or you hope to show more to get familiar with consumers in the awareness stage to increase brand awareness . However , have you ever thought about where those "old customers" who once bought your products have gone ? Will they be targeted by competitors ?

Yes, perhaps before you know it, your competitors have quietly recruited your new and old customers to their own camp. Do you still want to sit there and wait for death? If you don’t take action now, you will be left behind by your competitors in a matter of minutes. The essential weapon to attract repeat purchases is the purchase remarketing of display promotion.

(Warm reminder: There are surprise benefits at the end of the article, remember to read to the end)

As we all know, the browse remarketing of display promotion is based on consumers’ browsing of product detail pages. Then, purchase remarketing, as the name implies, is to remarket based on the audience’s historical purchase behavior on Amazon.

From the audience’s historical purchase list, you can :

• Find back those "old customers" who have purchased before and improve brand loyalty

• Explore potential repeat customers and increase repeat purchase rate

As the new secret weapon of audience strategy, you can reach consumers who have purchased related products on Amazon based on the lookback period:

"Lurking" in the consumer's shopping process, using Amazon consumers' first-party purchasing information, allowing them to discover your promoted products whether they are browsing outside or inside the site, reaching more new audiences.

(In addition to the remarketing function of display promotion, you can also click → [More functions] to learn more about the functions of display promotion ads.)

It sounds like a small purchase record can be very useful, but how is it done? You must understand the three great skills of purchase remarketing, otherwise you will lose customers at any time and spend more money in the face of competitive products.

1. Reach new audiences with precision

In addition to firmly grasping those customers who have purchased their own products, purchase remarketing can also reach new audiences and further refine consumer groups by screening product attributes and setting bids for different consumer groups.

2. Full coverage of “prime time”

Purchase remarketing covers the entire process of consumer shopping from awareness to purchase. By setting a lookback period, consumers can see your products in a timely manner and choose you instead of your competitors when purchasing.

3. Reduce unnecessary expenses

With purchase remarketing, if a product can no longer be sold, the corresponding advertising campaign will be automatically stopped, effectively saving budget.

Now that you understand the skills of purchase remarketing, it’s time to look at some real case studies to see how sellers in different categories, or even your competitors, achieve sales growth and increase repeat purchases through purchase remarketing.

1. Customized Lookback Period

With purchase remarketing, you can select a lookback period of 7 days, 14 days, 30 days, or even longer when creating your ad.

What is the use of a custom lookback period? Take sellers of baby products as an example. For consumable items such as diapers or baby wipes, mothers will purchase them every few weeks.

Set the custom lookback period to 14 days, and target consumers who bought his diapers and wipes two weeks ago. This way, when the diapers run out, mothers will see this diaper and are likely to buy it again. Obviously, this method is particularly useful for fast-moving consumer packaged goods (CPG) brands.

2. Cross-sell to existing customers

If a consumer buys a bed frame, what is the next thing he is most likely to buy? Maybe comfortable bedding, but obviously the mattress will come first.

So the mattress seller sets up an ad campaign targeting consumers who have purchased bed frames in the last seven days, and can timely cross-sell to consumers who have purchased related products to increase purchase intention. For brands in the hardlines and electronics categories, this can play a greater role.

3. Attract more new potential consumers

It goes without saying that the traffic of some well-known big brands is definitely leveraged. After all, when consumers want to buy related products, they are very likely to search for some big brands first.

If a sports shoe seller wants to promote his breakthrough running shoes, he can run a repurchase advertising campaign against big brand competitors. Target these big brand customers and attract them to his own brand and become his own brand new customers.

While we are attacking hard, we must also defend our base camp and not let old customers slip away. If you still want to catch the tail of the peak season traffic, continue to monetize the traffic, and gradually increase sales, please quickly scan the QR code below to get a lot of "customized" dry goods and win the lucky prize exclusive to Amazon advertising for free!

For more offensive and defensive secrets, you can also follow the "Amazon Advertising" official account, where you can find everything you want to know!