What is Time100? Time100 Review

"Time100" is China's first Internet watch brand. It was founded in 2011 by the leading Chinese watch industry company, Pearl Star Group, and a senior team from China's Internet industry. It is sold nationwide through Internet channels. Its main business forms are online retail (B2C), personalized customization (DIY), and group business (commemorative watches/gift watches). Founded in 2011 , the founder of the industry watch brand Lei Chifeng

Basic Introduction

TIME100 is affiliated to Beijing Time 100 E-commerce Co., Ltd. and is a fast fashion brand that is popular among consumers. TIME100 was founded in 2011. It has a wholly-owned subsidiary in Hong Kong (Hong Kong Time 100 Co., Ltd.) engaged in design, and a watch assembly plant in Guangzhou (Guangzhou Time 100 Jewelry Co., Ltd.). TIME100 watches won the third place in the 31st Hong Kong Watch Design Competition and the silver medal in the 2015 China Watch Association National Watch Design Competition. In 2014 and 2015, it participated in the Basel International Watch Fair in Switzerland for two consecutive years as a designer brand made in China.

Operational Model

Time100 has independently developed the Time100 e-commerce operation support platform, based on the Time100.cn official website, integrating mainstream third-party e-commerce platforms to form a network marketing and operation system covering the entire network. Time100's main business is the design, processing and Internet sales of fashion watches and other accessories.

TIME100 is a professional manufacturer with its own brand "TIME100". Its main products are watches, clocks, accessories and bags. It is also an authorized manufacturer of Barbie, Ali and Disney. It has the right to use the Disney trademark and related images to produce and sell clocks, use the Ali trademark and the copyright of Ali and his partners to produce and sell clocks, and use Barbie to produce clocks, watches, jewelry and accessories. TIME100's main products are watches, clocks, accessories and bags.

In terms of sales channels, in addition to relying on direct sales platforms such as Guanwang, Tmall, and JD.com, the product is also available on multiple platforms such as Amazon and Vipshop in the form of flagship stores for consignment sales.

Brand Positioning

The brand positioning of "Time 100" is "Time 100, a variety of life". You should choose different styles of watches to wear at different times, occasions and with different outfits. "To make watches that everyone loves" is the mission of Time 100.

The combination of the fashion mainstream of European and American designs, the world-class manufacturing advantages of China, and online shopping channels that eliminate the middlemen enables Time 100 to provide online shoppers with the best value-for-money watches, winning the favor of numerous students, white-collar elites, and business people.

Development History

In 2013, TIME100 launched the "Carpet Action" plan in the watch industry, working closely with domestic watch manufacturers in China to build a watch fast fashion supply chain in accordance with the C2B e-commerce model. Many supplier partners received good orders.

In April 2016, Beijing Shiguang 100 E-Commerce Co., Ltd. (hereinafter referred to as "Shiguang 100") announced its listing on the New Third Board.