Bed Bath & Beyond enters wholesale market to expand branded products business

It is learned that on September 10, according to foreign media reports, Bed Bath & Beyond's parent company Beyond announced the launch of a new global licensing plan aimed at bringing the Bed Bath & Beyond brand back to global consumers through multiple channels.

The plan includes reaching product licensing agreements with retailers and manufacturers to sell Bed Bath & Beyond branded textiles through mass, discount and online markets. In addition, Beyond has reached a licensing agreement for Bed Bath & Beyond stores in Mexico and is negotiating cooperation with stores in other major global markets.

The program will cover the four core product lines of the Bed Bath & Beyond brand: bedroom, bathroom, kitchen and patio. As one of the first initiatives, Beyond has signed a licensing agreement with Pem America, a manufacturer with extensive experience in producing licensed and private label products. The licensing agreement will have an international scope and cover product categories such as fashionable bedding, practical bedding, sheets, bath products, window treatments and soft home furnishings.

Marcus Lemonis, executive chairman of Beyond, said that through cooperation with manufacturers and retailers, the Bed Bath & Beyond brand will be able to reappear in physical and online retail stores with affordable prices and high-quality goods, thereby revitalizing the brand and releasing its potential value. Last June, Beyond acquired part of Bed Bath & Beyond's assets for US$21.5 million, marking the beginning of its reshaping and expansion plan in the global market.

Author ✎ Rayna/

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