What is CustomMade? CustomMade Review

CustomMade is a personalized online product marketplace that connects designers and shoppers. If you sell high-end custom products like jewelry or wood crafts, CustomMade is the platform for you. The platform lists hundreds of thousands of listings from artists around the world.

About CustomMade

According to its co-founder Seth Rosen, this website actually existed in 1996, but it was transformed into CustomMade personalized product production website in 2009, with some senior designers on it.

In CustomMade, customers who like ethnic jewelry or furniture can send out design invitations. If designers see these invitations, they will choose to design something that suits their expertise and then start making it. Designers can log in to the website and create a personal profile, which also makes it easier for customers to find their favorite designers.

The website is designed to focus exclusively on customized and personalized projects, to differentiate itself from Etsy, a handmade crafts trading website. Etsy mainly provides a C2C trading platform for handmade crafts for designers and buyers. Compared with Etsy, CustomMade is more purposeful. You can ask craftsmen to copy a piece of jewelry, a set of furniture, etc. according to your requirements. CustomMade focuses on more personalized things and gives users a high degree of freedom to choose products. They can discuss what they want with designers in a more interesting way and with broader prospects. Generally speaking, the price of CustomMade is higher than that of Etsy.

Financing

In 2012, CustomMade announced a new round of $4 million in venture capital led by Google Ventures and Schooner CAPItal. The new funds will be used to expand the site's technical infrastructure.

As of this round of financing, CustomMade has raised a total of US$8 million.