Amazon introduces third-party reviews! Is there a new opportunity for sellers to get reviews?

Recently, foreign media revealed that Amazon is currently experimenting with the function of synchronizing third-party reviews in some categories!

The Amazon e-book product in the screenshot, in addition to displaying Amazon's own review status, also displays the ratings of a website called Goodreads. Goodreads is a third-party book review software that was acquired by Amazon in 2013.

This book review website is very popular. Most books have more ratings on Goodreads than on Amazon. This screenshot shows that the same book has 247 reviews on Amazon, but 2,359 reviews on Goodreads. However, you can leave any review on Goodreads. Unlike Amazon, it is just a review website, similar to Douban in China. There is no strict review mechanism for accounts, so it only takes a few minutes to swipe your review.

Every change to the review mechanism is the most concerned thing for Amazon sellers. It is great to get additional reviews for products. However, Amazon is testing this feature in the book category because of the special nature of this category. No matter where you buy the book, as long as it is the same book, the product is the same and your review is meaningful.

However, this logic cannot be applied to all other products. The sources are complicated and the third-party reviews are also uneven. Even if Amazon wants to integrate third-party reviews, it will definitely only be used as a reference.

Although it is unlikely to promote this feature across all product categories, the official can use information from third-party websites to clean up fake reviews on Amazon.

Previously, I told you about a third-party review website that researched and compared several products on Amazon. The results showed that these products had merged other completely irrelevant reviews.

This is actually picking up zombie listings, merging unused listings into your own products, and directly obtaining a large number of reviews. This trick was very common in the early days of the Amazon industry, and basically everyone used it. However, it has been used less recently because Amazon has been cracking down on the abuse of variants.

At that time, Amazon contacted the third party, verified the situation, removed several products from the shelves, and used the third-party data to optimize its screening algorithm for abuse of variant merge reviews. Therefore, even if Amazon will not adopt the function of merging third-party reviews in all categories, there will be a certain reference to increase the intensity of fake order review. Recently, it is still a critical period before and after the peak season. It is recommended to be cautious with fake orders and store safety is the top priority.