What is Clicky? Clicky Review

Clicky is Pakistan’s largest online fashion + shopping platform. It was founded in 2015. It started as a full-category e-commerce platform and transformed in 2016 to focus on the fashion field.

About Clicky

The two founders of Clicky are Muhammd Khalid and Shahzad Sherazi, who have known each other for 15 years and graduated from Manchester Business School in the UK. After graduation, Khalid worked for Du, one of the two major operators in the UAE, for many years, while Sherazi joined Ericsson and has worked in many countries in the Middle East, Africa and other countries.

Inspired by the booming e-commerce in India, they quit their jobs and started their own business in 2015. It is revealed that part of Clicky's angel investment came from well-known e-commerce companies in the Middle East.

Currently, Pakistan's e-commerce is in its infancy, and foreign players dominate. In May 2018, Alibaba acquired Pakistan's Daraz.pk. However, Pakistan's fashion e-commerce is relatively vacant, and Clicky's entry just fills the market gap.

Competitive product analysis

The following figure is a competitive analysis of Clicky. It can be seen that Clicky is the first fashion e-commerce platform in Pakistan. It is undeniable that local e-commerce has stronger localization capabilities than foreign e-commerce.

Clicky currently has two storage centers in Lahore and Islamabad, and logistics can reach the whole of Pakistan. In terms of operation mode, Clicky adopts two modes: direct operation and third-party franchising. The founder of Clicky said that Chinese sellers are welcome to settle in and provide high-quality products.

Advantages

1. Chinese sellers can easily upload complete product lists in the platform seller center.

2. For Chinese sellers, you can use RMB as the price on the list. The Clicky platform will automatically list the corresponding price for local buyers in local currency based on the correct exchange rate.

3. Clicky cooperates with Chinese supply chain companies to provide first- and last-mile services for Chinese sellers. It is worth mentioning that, at present, Clicky has designated Quanheyue as the official cooperative logistics provider for overseas sellers’ e-commerce goods.

4. Clicky can return the seller’s money to China within 20 days.

Pakistan’s e-commerce market

1. E-commerce in Pakistan

The above picture is a comparison of e-commerce in India and Pakistan. It can be seen that Pakistan's population is about 17% of India's, and its per capita GDP is $1,650. Compared with India, 3G network was introduced only a year and a half ago. In other words, Pakistan's e-commerce is still a very young market. At present, the scale of e-commerce is $150 million, but Pakistani officials predict that it will reach $1 billion in 2020.

As can be seen from the above figure, Pakistan's retail e-commerce is on the rise year by year, and the size of the cross-border retail market for fashion products has also contributed to this growth, with a very fast growth rate.

2. Growing number of Internet users and younger population

According to relevant data, Pakistan currently has 153 million mobile network users, accounting for 73% of the total population, of which 3G/4G users reach 61 million. As of October 2018, Pakistan has 152 million mobile phone users, accounting for 73% of the total population of 207 million, of which 59 million are 3G/4G users, and the total number of Internet users is 62 million.

In addition, according to Statista, the median age of Pakistanis will be about 23.5 years old by 2020. Pakistan's population is getting younger. Although the proportion of cash on delivery (COD) settlement in Pakistan now accounts for about 80%-90% of the total. But the young population makes Pakistan more suitable for cashless payments. Most importantly, the increase in mobile phone usage will be a contributing factor, because the mobile-first strategy of Internet-based companies is very popular in Pakistan.

Investment

In 2016, Dubai e-commerce platform Souq invested in Clicky.pk. In 2017, Amazon acquired Souq and owned 33% of Clicky.pk. A relevant person said, "If Amazon and Clicky.pk can reach an agreement, Indian sellers can expand their market in Pakistan, and the sales of goods will go through Dubai."