Americans have spent $72.2 billion online this month! Thanksgiving spending will break records!

It is learned that according to the Adobe Digital Economy Index, online shopping spending by online buyers in the United States increased by 20% year-on-year to US$72.2 billion this month as of November 23. Toys are an important driving force, but as supply chain problems become prominent, the amount of product out-of-stock information in November has more than tripled compared to the same period in 2019.

Adobe said that although products are generally out of stock, Americans' demand for holiday items remains high. Adobe expects Americans' online shopping spending during Thanksgiving to set a record, between $5.1 billion and $5.9 billion. Americans are expected to spend $11.3 billion on Cyber ​​Monday, November 29, which will also set a record. It is expected that from November 1 to December 31, US online sales are expected to increase by 10% over last year to $207 billion.

In addition to toys, which were more heavily discounted than last year, hot-selling items included video games, groceries and books. Sales data showed shoppers were snapping up hoverboards, Nerf toys and PlayStation 5 game consoles.

Discounts are lower than last year in categories such as apparel, appliances, TVs, computers and sporting goods. With overall inflation rising, Adobe said Nov. 26 will be the best day for deals on furniture and bedding, Nov. 27 for electronics and Nov. 28 for clothes.

Editor ✎ Estella/

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