domain name

Noon platform purchased the Kul.com domain name for $ 38,000 in February 2018 , competing directly with Awok and Dealy, owned by Jollychic .

Platform Introduction

From the perspective of classification, KUL is still a full-category e-commerce company, mainly focusing on electronics and daily household products.

On Kul , users can buy perfume for Dh15, mobile phones for Dh33 and even watches for Dh7 . Most of the products are supplied by Noon .

Unlike Noon 's free shipping, users need to purchase goods worth more than 50 dirhams or 50 riyals on Kul to enjoy free shipping.

But you can also enjoy fast logistics experience on Kul. Noon also provides logistics support for Kul , and users can enjoy 48- hour door-to-door delivery experience after placing an order .

Another notable feature of Kul is that it can accept and sell refurbished products. The platform's high-quality selected sellers can provide Kul with cost-effective refurbished products. After inspection and testing by Kul , these refurbished products are sold to sellers at a lower price and enjoy a three-month warranty.

model

Kul is adopting a similar model to Dubai-based e-commerce platform Awok , targeting low- and middle-income people in the UAE and Saudi Arabia with affordable products.

Entry conditions

Like Noon , KUL has very high compliance requirements. Applying for a local VAT tax number is the first hurdle for cross-border sellers to enter KUL . KUL will open accounts to all sellers with local VAT tax numbers.

Sellers with local tax numbers will be able to enter both KUL and Noon platforms, share inventory and use a common backend system. KUL has already been advertising on social media such as Facebook and Snapchat , and is ambitious to achieve a GMV of 800 million to 1 billion dirhams (about 2 billion RMB) in the first year after its launch .

In order to welcome the upcoming peak season at the end of the year, KUL welcomes more sellers from major categories to apply for membership. Currently, sellers in the Fashion category are most needed .

References