The logistics congestion caused by the canal accident some time ago brought great anxiety and losses to many merchants. Subsequently, warehouse explosions in many places caused the flow rate of accumulated goods to decrease, which further led to a surge in FBA warehousing costs. Coupled with the high sea and air freight costs, it is really miserable.
Such a series of emergencies is rare, which makes everyone think about how to reduce the impact of similar incidents. We can analyze it from two points of view.
1. Optimize the inventory ratio of third-party overseas warehouses and FBA. Properly proportion third-party overseas warehouses and FBA inventory within an acceptable cost range. Taking Europe as an example, the receiving and delivery time of many local third-party overseas warehouse services in Europe has been running well despite the epidemic, and their business capabilities have also been qualitatively improved during the epidemic.
European local warehousing companies received capital injections during the pandemic and launched last-mile solutions to meet the needs of sellers and buyers. Compared with before the pandemic, more overseas warehouses have begun to have warehousing management and logistics tracking plug-ins or systems that can be connected to platforms or independent stations.
Sellers can spread the risk in terms of warehousing. In addition to FBA, they can choose a third-party overseas warehousing to balance costs and get more focused services.
2. Open source and multi-channel operation Without increasing storage capacity, products can be sold from different platforms to improve the efficiency of warehouse product circulation.
The French Rakuten cross-border e-commerce platform is an excellent choice. There is no need to store goods in Rakuten, and there is no deposit required. It exists as an additional sales window during your operation. Let more consumers see your products and increase their chances of purchasing.
Rakuten France can not only be a channel for you to increase the circulation of overseas warehouse products, but also provide more flexible logistics options. As long as your warehouse service provider (European or domestic) can provide services to France, you can join. If your warehouse has global services, the sales range covered by the platform includes not only France, but also other European countries, such as Switzerland, Belgium, the Netherlands, Spain, and French overseas islands.
For mainland Amazon sellers, as long as you are operating Amazon as a business and have opened a Payoneer account, it only takes 3 days to open a store on Rakuten. If you are not currently using Payoneer, it only takes 7 days, including the time it takes to open a Payoneer account. In addition, Rakuten France provides 8 regular payment returns every month, with no minimum withdrawal amount, which speeds up your capital turnover. After operating a Rakuten store for 4 months, if your store has a good rating, you can apply for Rakuten's fast payment service. In other words, as long as you upload the tracking number to the system, you can receive the payment immediately.
As an e-commerce platform with technological innovation at its core, Rakuten provides merchants with a fair competition environment. There is no such thing as platform-owned stores or products. Traffic is allocated entirely based on search results and the frequency of merchants' participation in activities or advertisements placed. There is no traffic bias due to different warehousing and freight methods.
Rakuten France also strives to assist merchants in terms of marketing expenses, and pushes products to members every week. As a sales platform, Rakuten France participates in market launches with real money, and offers up to 20% platform cashback, which increases the exposure of merchants' products!
Rakuten France has a dedicated Chinese manager team to assist you with the entry process, and there will be store managers to provide you with store diagnosis services and make suggestions for your Rakuten advertising! After successful entry, there will be free training on different topics every month to answer your operational questions. Follow Rakuten’s official account to learn more about the merchant services provided by Rakuten France. ▲ Official account QR code If you prefer something more direct, please add a Rakuten onboarding manager (notes) and ask directly if you have any questions. ▲ Official account QR code Benefits for fans of the official account! If you successfully join Rakuten France before June 30, reply with the code [ ] and you will also receive the following privileges:
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