What is Hero Deal? Hero Deal Review

What is Hero Deal? Hero Deal Review
Hero Deals are promotions that enjoy high visibility during a 7-Day Deal or Deal Of The Day event. They last from 24 hours (DOTD) to 7 days (7DD), and are displayed before any regular 7-Day Deals/ Flash Deals . European sellers can submit Hero Deals through the 7-Day Deals in Seller Central.


Manifestation

Hero Deal will appear in the form of a 7- day promotional store treasure (Deal of the Day) .

If your submission is selected

7- Day Deals : Your item will run at Hero Deals prices during the promotional week of your choice

Deal of the Day: We will provide you with more deals during the week when the submission window is closed.

Display Rules

The 7-Day Sale runs every other week (including Hero 7DD and regular 7DD), the Flash Sale runs once a week, and the Store Treasures can run once in the Hidden Gems event and once in the Black Friday Cyber ​​Monday event.

Please note: Hero Deals that have been submitted for Early Deals Week can also be applied for Black Friday or Cyber ​​Monday. If you want to run your Hero Deal in both events, please submit the same price for both events in Seller Central.

cost

Please note : Hero Deals does not charge you any additional fees beyond the regular promotion fees shown in the promotion management interface in Seller Central . In addition , your items may be combined with other items from other merchants to form a larger Hero Deal consisting of multiple ASNs .

Submission Requirements

Price and quantity request:

  • The promotional price you submit must meet or be lower than the Hero Deals' highest recommended promotional price "Max Recommended Hero Deal Price" (usually 25% off the lowest selling price in the past 30 days, and the discount may vary for different product categories)

  • The estimated sales from the promotion must be no less than 3 times the total amount of goods you sold in the past 30 days (estimated sales from the promotion = discounted price x promotion quantity)

  • The promotional unit price of the product on the corresponding site must be greater than 5 GBP/EUR.

Product requirements:

  • The product must have an overall rating of at least 4 stars and at least 5 seller feedbacks.

  • The product must be new (not second-hand)

  • The product must be Prime eligible (Amazon FBA or Seller Fulfilled Prime SFP)

Submission Process

1. Go to Seller Central > Advertising > Deals

2. Click "Create a new deal "

3. Search ASIN and select " 7- day promotion", the promotion of the corresponding product will appear.

4. Please check your SKU information and make sure you are creating a 7 -day Deal .

5. Due to Hero Deals standard requirements , the " Hero Deals Recommended Price" will be different from the promotional price in the (7-day Deal) management page.

6. The seller needs to click “Select and fill in the Hero Deal price.

7. Sellers select the date they wish to run the promotion

8. Then the seller fills in the promotional price suggested by the email on the next page

9. Sellers can view promotion information before “Submit Deal .

Other notes

Price changes:


Please note that after you submit a Hero Deal, Flash Deal, or 7-Day Sale, any price changes to the ASIN participating in the sale may affect the maximum price requirement for that sale.
If you change the price within 25 hours before the flash sale starts, your flash sale will be temporarily rejected and automatically cancelled.


SKU Inventory:

Promotions will be offered based on the stock availability of the SKU in one of our European fulfillment centers. If there is insufficient stock, we reserve the right to cancel the promotion.


Close the product:

Do not change the status of items participating in Hero Deals, Flash Deals, and 7-Day Sales to "Unavailable" in the "Manage Inventory" page. Otherwise, all Hero Deals, Flash Deals, or 7-Day Sales scheduled for that ASIN will be canceled, or a technical error will occur. Similarly, do not delete any ASINs from upcoming Hero Deals, Flash Deals, or 7-Day Sales from your inventory. Cancelled promotions cannot be restored.


To create new child ASINs:

For Hero Deals, Lightning Deals, and 7-Day Deals that contain sub-variants, please avoid creating or assigning new sub-ASINs to this variant. Doing so will cause existing Lightning Deals to be re-approved for the new sub-ASINs, which may result in your promotion being temporarily rejected or cancelled.


Promotional images:

If any images for a promotion contain text or do not follow the style guide requirements, the promotion will be cancelled without prior notice. Please review your products and ensure that they comply with the Amazon style guide and product image requirements.


References

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