Company Introduction

The Mumbai-based startup was founded in November 2012 by Preeta Sukhtankar and Yashika Punjabee .

Historical Origins

The Label Life ’s e-commerce platforms were scattered, and each platform was different for different Bollywood stars, such as The Closet Label with Malaika Arora Khan , The Home Label with Sussanne Khan , and The Trunk Label with Bipasha Basu . But now, in order to provide a better e-commerce user experience, the company has integrated these three platforms into one platform - TheLabelLife.com , and the business traffic of the new platform has stabilized last year.

Basic Introduction

The Label Life aims to provide an immersive online shopping experience to its users, who are typically women aged between 23-45 years. The company claims that more than 75 % of its customers are urban working women. The Label Life offers brands backed by Bollywood actresses like Sussanne Khan, Malaika Arora and Bipasha Basu . Mithun Sacheti ( co-founder of CaratLane ) and Haresh Chawla ( partner at True North ) are also investors in the company.

Financing

In December 2017 , fashion retail e-commerce The Label Life announced that it had received $ 3.1 million in equity financing from private equity firm Kalpavriksh .

References