Founder

Hou Xiaoqin, founder and CEO of Bicaijia.com , and a member of the founding team of Taobao and Tmall.

Basic Introduction

Bicaijia platform adopts a model similar to JD.com. Suppliers and merchants first apply to join the platform, and the platform's customer service staff will open the service channel after reviewing by phone. At present, the platform mainly provides information display and transaction matching, and does not involve warehousing, logistics and other links.

Mode Introduction

"Compare Vegetable Prices" uses avant-garde concepts and advanced circulation technology to reduce intermediate circulation links, operate on a national scale, reduce costs and control losses. The production and sales are linked, increasing core competitiveness and the ability to resist risks, subverting the problem of difficult sales in the traditional vegetable industry, and completely solving the current situation of farmers blindly planting and passive sales. It helps farmers sell vegetables quickly, fundamentally solves the problem of unsalable agricultural products, and plays a key role in the dual innovation of agriculture.

product

In terms of products, Bicaijia initially had its own APP , but found that it was very costly for these practitioners ( especially upstream farmers ) to install an APP , so last year it switched to WeChat, which is "universal", and made a mini program. Its mini program has different versions for farmers in the production area and a group of market vendors, namely, the mini program at the production area and the mini program at the city end. Among them, the users of the mini program at the production area are its core service customers. Through this mini program, they can keep abreast of the transaction situation, commodity prices, market demand, etc. of a group of markets at any time.

Service Introduction

1. One touch triggers a nationwide

Get in touch with growers and quickly sell agricultural products

2. Massive market, no worries about selling goods

It covers more than 100 operating outlets in more than 50 large-scale fruit and vegetable wholesale markets across the country , covering many first- and second-tier cities such as Shanghai, Guangzhou, Shenzhen, Wuhan, Chongqing, Zhengzhou, Changsha, Nanjing, and Suzhou.

3. Dedicated person to connect with you, with market information at your fingertips

Specialized market personnel to provide 365 -day real-time fruit and vegetable prices

Financing

In January 2015 , Bicaijia received US$ 1.2 million in angel round financing from SIG and Zero One Ventures.

In September 2015 , Bicaijia received US$7.2 million in Series A funding from SIG and Zero One Ventures.

Development History

In September 2013 , Shanghai Shiruxu Network Technology Co., Ltd. was registered.

In October 2014 , the national business team of Bicaijia was established.

In February 2015 , it received angel round financing from Zero One Venture Capital.

In January 2016 , the national layout of the vegetable industry's production and sales chain business was completed.

In August 2016 , vegetable products were circulated through the Internet.

As of May 2017 , the service outlets covered 18 cities including Jiangsu, Zhejiang, Shanghai and Anhui .

In August 2017 , Bicaijia started its current business model - connecting the production area to a number of markets.

By October 2017 , the service network had expanded to cover more than 50 cities.

References