What is Storr? Storr Review

Storr is a new platform launched in January 2019 that allows consumers to shop directly from the social media influencers they follow or even their friends and family. However, sellers can only sell brands that the platform has chosen to work with, and cannot sell their own products.

About Storr

To attract more sellers, Storr will give social media influencers a 15%-30% sales commission, allowing them to use their own spokesperson image to promote the store, while the platform itself will charge 5%-10% of the sales.

Storr predicts that by 2020, the platform will have 5 million users and generate $2.5 billion (£1.9 billion) in sales. For sellers, this would mean $445 million in revenue, and $1.8 billion for participating brands.

Background

A study by marketing solutions provider Affilinet shows that 51% of millennials said they have purchased products promoted by influencers they follow on the platform, and about 9% of respondents admitted that they bought a product to imitate the look or style of some celebrities. This provides sellers with an opportunity to tap into future consumer markets and reflect consumer shopping habits by selling products.

“There’s a Robin Hood vibe to our platform,” said Eric Senn, founder and CEO of Storr. “Consumers used to buy from large, impersonal distribution channels like Macy’s, Nordstrom and Amazon, but that’s changing as younger consumers want something more personal.”

KOLs who have joined

KOLs currently on the app include: Allie Hiller of HealthyAlibi.com, who has nearly 39,000 followers on Instagram; fashion + and beauty influencer Ashley Robertson, who has 300,000 followers; and model blogger Rocky Barnes, who has 1.5 million followers.

Partner Brands

Storr has partnered with over 150 leading retailers, including adidas, RE/DONE Denim, Solid&Striped, La Ligne, Jonathan Simkhai, Naadam, HillHouseHome, Spiritual GANGSTer, Rothy's, Alex Mill, Pop&Suki, Galvan and DL1961, with new brands joining every day.

How do sellers make money?

Sellers earn a percentage of each sale, which is determined by the brand, with an average of 15%. For example, if you sell a $100 jacket and the brand ships it, you'll make $15.

Withdrawal

Transfer to bank: The platform tracks how much money you earn and then deposits the money into your PayPal account or bank account.

Highlights

It’s free to set up a store; brands take care of shipping and returns; and people can buy from your store on Instagram, Twitter, Facebook, and the web even without the Storr app.

How to join Storr

1. Download the Storr app.

2. Add products from Storr partners to your store.

3. Share the link to your store;

4. Shoppers can buy directly from social media channels such as Instagram, Twitter or Facebook.