What is Union Metrics? Union Metrics Review

Function Introduction

The tool is focused solely on analytics, which means you only have to spend your time focusing on improving the product. Its Twitter analytics products include real-time monitoring of activity, hashtag tracking, and upcoming trends and influencers.

Union Metrics also offers some free tools. The Twitter Snapshot report uses some of their paid features to generate reports. You’ll receive an overview of your brand’s practices on Twitter that you can use for auditing.

The Twitter Assistant gives you personalized recommendations for your account, noting when the best times to tweet are and which hashtags get the most engagement. If you’re using a local network or free posting service with limited analytics, Union Metrics can be a great addition to your social media marketing.

Suitable for

Companies that need a fundamental analysis solution paired with company publishing software

Package Fee

The tool offers a free trial version, and regular plans start at $49 per month. Union Metrics’ most expensive plan also includes language- and geo-specific reporting options and full data export.

Development History

In April 2009, Union Metrics was launched, allowing anyone to get reports on recent Twitter activity.

In 2010, he moved to San Francisco, California.

In 2011, the first batch of employees were hired.

In 2018, Union Metrics merged with TrendKite and Insightpool.

In January 2019, Cision acquired TrendKite (along with Union Metrics and Insightpool).