What is GMV? GMV Review

introduce

GMV or Gross Merchandise Volume for an e-commerce retail company refers to the sales price charged to customers multiplied by the number of items sold.

For example, if a company sells 10 books for $100, the GMV is $1,000. This is also considered "gross revenue."

In this case, the business model is based on the retail model where the company essentially purchases goods, maintains inventory (if required), and finally sells or delivers the goods to customers. Since GMV does not include discounts, fees involved, and product returns, it does not state the net sales or actual audit service amounts.