Hu Fanjin, actual controller and general manager of Shenzhen Yibai Network Technology Co., Ltd.; Master's degree. Founded the company in 2011, with a team of more than 1,000 people and sales of more than RMB 1 billion in 2017. Master's degree Occupation Founder of YibaiYibai Company IntroductionShenzhen Yibai Network Technology Co., Ltd. was established in 2011. Its headquarters is located in Shenzhen, and it has branches in Dongguan, Wuhan, Chengdu and Yiwu. It is one of the fastest-growing companies in the cross-border e-commerce industry in South China. The company operates and develops diversified Internet trade and has been committed to providing global consumers and merchants with an Internet-based global commodity trade integrated supply chain service. It has now established a broad sales network in overseas markets, automatically connected to the intelligent ERP system management of various e-commerce platforms, and a global supply chain management model, allowing high-quality Chinese-made products to be shared around the world, becoming a leading company in the field of cross-border e-commerce. Management Model1. Correct strategic layout "The layout of platforms and products is one of the most important reasons for Yibai's rapid growth. If it were to focus on some red ocean categories or some small platforms, no matter how hard it tried, the results might not be very good, because the ceiling is there and it cannot be broken through." In terms of platforms, Yibai’s focus must be on large platforms, such as eBay, where Yibai maintains a 100%-200% growth rate every year. Category-wise. Whether you are building a platform or an independent website, the ultimate goal is to make a profit. If you do some red ocean categories with very low profit margins or too fast product iterations, for start-ups or companies that don’t have good supply chain control, the final operating data and profits will also be very poor. 2. Building a core team "Yibai attaches great importance to the building of the core team. I believe that directors, managers, supervisors and other core backbones are Yibai's greatest wealth. If these people want to leave, as long as they don't want to change industries or go home to take care of their husbands/wife and children, we must keep them no matter how much it costs. This is also where we have done a good job. In the past 3 to 5 years, we have only brought in talents to avoid the departure of talents as much as possible." 3. Learn to be willing to share money and invest boldly in talents Yibai has spent a lot of energy and money to set up incentive policies and open up promotion channels in order to stimulate employees' creativity and efforts. "Yibai now has a very high proportion of employees and management holding shares. I believe this is in a leading position in the entire cross-border e-commerce industry. In terms of talent investment, I think Yibai is doing well." |
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