What is Google Alerts? Google Alerts Review

Common functions

Monitor news stories as they progress

Track the latest information about competitors or the industry

Get the latest updates on celebrities or events

Get to know your favorite sports team

Advantages

1. Build links

The easiest way is to find websites similar to yours through the most powerful search engine in the world, and then notify you of relevant links by email. For example, I have a blog about SEO. This is my niche, so to learn more about related topics, I use "Google Alerts" to notify similar blogs. If it is a good blog, I can leave a backlink to the website by posting an article or commenting on it. If the content is relevant, they will welcome you to do so, and the website can get a free backlink for this.

2. Research your competitors

Set up a Google Alert in your niche and you’ll receive relevant information. This is a good indicator of competition in your specific industry.

3. Create tabs

If my website is mentioned somewhere on the Internet, I want to be the first to know. Every time my website is mentioned, it means one more backlink, which is invaluable for SEO.

How to use

1. To use Google Alerts, first of all, you need to be able to access Google and Gmail without any obstacles (the latest updates will be sent to your Gmail mailbox). Secondly, when you can access Gmail normally, enter the Google Alerts website, and you will see the following interface:

2. Click "Alerts" at the top and enter the keywords you want to follow, such as "cloud computing". Google Alerts will show you the content that can be searched currently, so that you can confirm whether the content you want to see matches the corresponding keywords.

3. After confirmation, you can click "Create Alert" to add a keyword to your attention. Of course, such settings will be very simple, and many functions may not meet our requirements, but don't worry, you can click the display option next to the "Create Alert" button to view the options for the keyword.

How to help expand your business

1. Monitor brands

When your brand name, or your name, website name, or product name, is mentioned on the Internet, you will receive subscription notifications to understand the development of your brand on the Internet. You can also see how people evaluate your brand and get in touch with potential customers who share the same ideas as you.

2. Monitor your competitors

You can also use this tool to see what your competitors are doing, just like monitoring your own brand, but just replace the name. Similarly, you will be guided by positive and negative reviews, news reports, latest developments, etc. about your competitors. Mastering this information will enable you to know what to do next.

3. Measure the quality of your website content

The number of Google Alerts can be selected as "Best Search Results" or "All Results". You can think of it as a filter for content quality, and then measure which websites have better content quality in the eyes of Google.

4. Monitor website security

When your brand develops to a certain level, it is very common for your website to be attacked. Although this situation is difficult to avoid completely, you can use tools to increase security reminders.

evaluate

The biggest function of Google Alerts is to allow users to quickly and conveniently obtain the information they are concerned about. Google Alerts can actively push valuable information to users, greatly reducing the time it takes for users to obtain information. This makes it possible to "know what is happening in the world without going online."