Every year, the Black Friday Cyber ​​Monday promotion is an opportunity for Amazon sellers to show off their skills. In order to help you avoid pitfalls and increase orders, here are 10 practical skills that you can use after reading them, which can directly improve the operation effect of Black Friday Cyber ​​Monday! 🎯

What to do if the Black Friday deal red label does not appear

Many sellers have encountered this situation: the backend clearly shows that the member-exclusive discount is "planned", but there is no red mark on the frontend? Don't worry! Try to raise the selling price to the member discount price + $5, then refresh the page, and the effect will appear immediately!

Flash sale inventory is locked? Code cracked!

When you find that the flash sale inventory cannot be modified, try this trick:

Open the flash sale editing page and find the gray area of ​​​​stock quantity;

Right click "Check" and find the disabled after spellcheck="false" in the code;

Delete "disabled" and save. The inventory can be modified normally!

Should you run a limited-time flash sale during the Black Friday online promotion?

The limited-time flash sales on the European site are fully effective during the big promotion period, the price is also reasonable, and the cost-effectiveness is very high. It is recommended to go directly!
However, if it is a US site, it is not recommended to run flash sales on days other than Black Friday or Cyber ​​Monday, because the cost is high and the conversion rate is average. It is recommended to check the performance of competing products on the flash sale page first, and then decide whether to cancel or continue.

Exclusive discounts vs coupons, preferred discounts

If your link has a flash sale red label, then you should definitely choose member-exclusive discounts, which are much more effective than coupons. Exclusive discounts not only have a high conversion rate, but also increase link weight and increase natural traffic.

Coupons: Small costs to leverage large traffic

During the promotion, the coupon redemption fees for the US and Canadian sites are directly refunded! There is no redemption fee in Spain and Italy.
💡 Suggestion: If profits allow, issue large coupons, such as 5%-10%. Especially when the ranking of a small category drops significantly, using coupons can boost rankings and order volume.

How to display the strike-through price of a link?

If there is no strike-through price in the link, it may be because the system has not captured the historical reference price.

Try the following:

Method 1: Place 20-30 orders outside the site and allow the system to quickly capture price records.

Method 2: Contact Amazon customer service to refresh the page.

Method 3: Delete the link and upload again after 24 hours.

The progress bar of the flash sale is not moving? Fix it in two steps!

Adjust the ad position first : increase the bid (by 0.1 or 10% each time) to get the ad on the homepage as quickly as possible.

Further optimize the conversion rate: enable 20%-30% coupons to quickly boost sales and increase the progress bar to over 90%.

When the progress bar stabilizes, you can gradually reduce the coupon amount or even turn off the coupon to save costs.

Flash sales with small inventory can lead to high conversion

The limited-time flash sale inventory is set according to the minimum inventory, so that the base is smaller and the progress bar moves faster.

Advertising budget, increase it in this way to be effective

Think about who the advertising budget should be given to, how much to add at a time, how often to add the budget, and when to stop adding budget.

Does BD (budget management) need to be monitored all night?

The answer is: Yes!

The peak of orders during Black Friday and Cyber ​​Monday occurs at night. It is recommended to keep an eye on the budget overnight, especially for high-quality ads with high conversion and high ACOS. Add budget every hour to avoid missing out on prime traffic due to insufficient budget.

Black Friday Cyber ​​Monday is a great opportunity to boost sales, but you must also carefully control costs and not invest blindly. It is recommended that you formulate a flexible promotion strategy based on your own budget and inventory situation, while keeping a close eye on advertising performance and making real-time adjustments to ensure that every investment can bring the best return!

If you find it useful, quickly save it and forward it to let more friends make money together on Black Friday! 🎉