What is Zalando? Zalando Review

Zalando Platform Overview

1. There are about 1,900 brands on the platform, with 300,000 different fashion products, and a customer base of about 28 million people.

2. Zalando covers 17 countries in Europe and is headquartered in Berlin, Germany.

3. According to statistics in 2018, the total assets of the e-commerce platform were 3.234 billion pounds (about 4.157 billion US dollars);

4. The platform is customer-centric and offers a lot of attractive offers, such as free returns and good customer relationship agents.

5. On average, about 800 million customers visit Zalando every quarter.

Zalando Key Features

The product listing page is the only place where the seller’s name appears, and Zalando’s own products have priority;

Zalando offers free shipping and a 100-day free returns policy, and it expects sellers to offer the same.

Zalando Seller Entry Requirements

Zalando attaches great importance to the shopping experience of customers on the platform. To this end, the platform strictly controls the quality of sellers and sets the following criteria for selection:

The product must belong to one of the following categories: accessories, shoes, clothing, equipment and sportswear. Zalando will not accept any other products that cannot be classified in these categories;

Must have own brand and online store;

Must be prepared to offer customers free returns, free shipping, and a 100-day return policy;

Zalando store advantages

1. Zalando has a growing customer service team

2. Zalando's keen understanding and expertise in fashion products will help attract new customer groups.

3. A dedicated key account management team to help sellers improve operational efficiency

Development scale

In 2013, Zalando's sales revenue exceeded 1 billion euros and the platform's customer base has accumulated to 13 million customers.

At the end of 2014, Zalando had 14.7 million active customers, an increase of 600,000 in the fourth quarter, and annual revenue exceeded 2.2 billion euros.

In 2015, Zalando achieved its expected revenue of 3 billion euros.

In fiscal year 2016, it achieved revenue of 3.639 billion euros.

Products Available for Sale on Zalando

Since this online platform is mainly focused on fashion, there are restrictions on the types of products you can sell. Take a look at the following products that you can sell:

Shoes (different models and sizes)

Accessories (such as handbags, wallets, etc.)

Fashion products

·equipment

Sportswear

Development History

Zalando was founded in 2008 by Rocket Internet, Robert Gentz ​​and David Schneider and was originally named Ifansho.

Zalando began operating outside of Germany in 2009 when it began delivering goods to Austria.

After the huge success in 2009, Zalando slowly expanded its presence in Germany and neighboring European countries, starting with Austria (2009), followed by the Netherlands and France (2010). In 2011, Italy, the United Kingdom and Switzerland were added. Since 2012, online stores have been opened in Sweden, Belgium, Spain, Denmark, Finland, Poland and Norway.

In October 2014, Zalando was listed on the Frankfurt Stock Exchange in Germany.

In April 2015, Zalando established a research and development branch in Dublin, Ireland, and in June of the same year, it will establish another research and development branch in Amsterdam, the Netherlands.

On June 22, 2015, Zalando was listed on the MDAX.

In 2015, Zalando began collaborating with Topshop and started selling its products in its own physical stores. Its advertising campaign, starring Cara Delevingne, aired in Germany, Switzerland and France.

In June 2015, Zalando acquired the Berlin fashion trade fair "Bread & Butter". This move means that Zalando will create a "fashion festival" for a wider user base around the world.

In October 2017, Zalando launched a beauty concept store in Berlin that hosts product launches and events.

Zalando launched its beauty range in Germany in March 2018 and has since expanded to other European markets including Belgium, France, Austria, Sweden, Italy, Denmark and Poland.

In June 2018, Zalando, Europe's largest fashion e-commerce company, launched two new sites in Ireland and the Czech Republic, and sites in other countries will also launch new language versions.

References

• 1. Zalando profits fall as it launches beauty offer: retail-week [cited on 2018-04-03T16:00:00.000Z]