What is La Redoute? La Redoute Review

introduce

La Redoute was founded in 1837. After 179 years of development and accumulation, La Redoute has designed, developed and marketed more than 30,000 styles of men's and women's clothing, baby and children's clothing, footwear accessories and several other brand series products. In 1994, it became a member of the PPR (Pinault-Printemps-Redoute, later renamed Kering Group), the world's third largest luxury goods and retail giant. There are seven branches overseas - the United Kingdom, Belgium, Switzerland, Russia, Spain, Portugal, Sweden/Norway, and two markets - Poland and Italy.

status quo

La Redoute is the second largest linen store and the third largest clothing retailer in France and is the leader in French e-commerce.

La Redoute is also active internationally, covering more than 120 countries and having 13 million active customers.

Main Brands

The main brands of La Redoute China include: SOFT GREY, EDEIS, AWS, WYOMING, ACTIVE WEAR, LAREDOUTE CREATION, COCOON, MAGIC STREET, etc. Third-party products are mainly internationally renowned clothing brands familiar to Chinese consumers, such as Clarks, Keds, Asics, Mellisa, Kaporal, New Balance, etc. Its own brand R series is designed and developed by itself, and the products have passed the EU quality inspection standards, focusing on cost-effectiveness.

User Groups

Among Ledo’s online consumers, female users account for 90%, and the user age range is 25-49 years old.

Ledote Advantages

1. All merchants on the platform are professional suppliers, thus creating a high-quality fashion environment

2. Professional digital marketing team helps to increase the brand exposure of merchants (email marketing, homepage banner ads, brochure promotion, social network promotion)

3. Professional account managers accompany each merchant to grow together and solve any technical problems

La Redoute Entry Requirements

As with any international e-commerce platform, there are several cross-cultural requirements to consider, such as language and currency. La Redoute requires retailers to translate all product descriptions into French, list prices in Euros, and pay in Euros after completing transactions.

history

In 1837, Charles Pollet founded La Redoute in Roubaix, France's largest textile city.

In the 1820s, Charles Pollet introduced the concept of "mail-order sales" to La Redoute and achieved great success.

In 1965, La Redoute sent out its first invitation letter and innovatively used a celebrity endorsement for the first time. The famous French rock singer Sylvie Vartan became the brand's first spokesperson.

In 1970, La Redoute diversified its clothing.

In 1985, it successfully entered the Belgian market.

In 1994, it became a member of the PPR (Pinault-Printemps-Redoute) Group, the world's third largest luxury goods and retail giant.

In 1997, La Redoute founded a magazine and provided more clothing combinations to meet the needs of the general public.

In 2011, Laredoute was voted as the "Most Popular French E-commerce Shopping Website of 2011".

In May 2016, La Redoute officially entered the Chinese market, opened a Chinese official website, established social media accounts, and provided overseas direct mail services.

References

• 1. laredoute official website introduction: laredoute [reference date 2018-04-02T16:00:00.000Z]
• 2. La Redoute, the largest French clothing e-commerce company, enters the Chinese market: Lianshang [cited on 2016-06-21T16:00:00.000Z]