What is JC Penney? JC Penney Review

Main business category

Menswear, Womenswear, Childrenswear, Jewelry, Shoes, Accessories and Homewares

JC Penney Private Label

ana, Worthington, St. John's Bay, The Original Arizona Jean Company, Ambrielle, BELLE SKY,BOUTIQUE,Stafford,Claiborne, COOKS,DECREE,Flirtitude,The Foundry Supply Co.,HOME EXPRESSIONS by jcpenny,J. Ferrar (JF), Xersion, and JCPenney Home™,Xersion,Made for Life, etc.

Logo changes

In use from 1963 to 1971.

Originally used between 1971 and 2011, it was reintroduced in 2013.

Used from 2000 to 2005

Used from 2011 to 2012.

Used from 2012 to 2014

2013 to present

develop

In 1994, JCPenney launched jcp.com, one of the first online apparel and home goods websites.

In 2007, JCPenney launched the Ambrielle lingerie brand, becoming the largest private label brand in the company's history.

In 2009, the company had revenue of $17.6 billion.

In 2012, JCPenney's sales began to decline and it closed several stores.

On January 15, 2014, JC Penney announced that it would close 33 underperforming stores and lay off 2,000 employees.

In January 2015, it was announced that JCPenney would close 39 distressed stores nationwide and lay off 2,250 employees.

In 2016, JCPenney launched Boutique+, the first full-time women’s fashion brand.

In February 2017, J.C. Penney announced it would close two distribution centers and up to 140 underperforming stores.

On March 17, 2017, J.C. Penney released a list of 138 locations that would be closing by the end of June 2017.

By closing stores and distribution facilities, J.C. Penney will realign resources to help expand its in-store Sephora boutiques and add Nike and Adidas boutiques, similar to what Macy's has done with Finish Line, Lids and LensCrafters.

At the end of 2017, JC Penney's Better Business Bureau (BBB) ​​rating was 1.08 stars based on 47 customer reviews and a BBB rating of F.

To capitalize on the self-deprecating humor and enhance its reputation, JC Penney opened a "Jacques Penne" pop-up shop in Manhattan during the 2017 holiday season with Nicole Richie and other designers.

On May 15, 2020, JC Penney, a 118-year-old American department store, officially filed for bankruptcy.

References

• 1. JC Penney Private Brand: jcpnewsroom official website [reference date 2018-03-13T16:00:00.000Z]
• 2. JC Penney restructures resources: fortune official website [reference date 2018-03-13T16:00:00.000Z]
• 3. JC Penney layoffs in 2015: USA today official website [cited on 2018-03-13T16:00:00.000Z]
• 4. JC Penney store closure news in February 2017: cfo official website [reference date 2018-03-13T16:00:00.000Z]
• 5. JC Penney layoffs in 2014: USA today official website [cited on 2018-03-13T16:00:00.000Z]
• 6. JC Penney's Better Business Bureau (BBB) ​​rating at the end of 2017: bbb official website [reference date 2018-03-13T16:00:00.000Z]
• 7. "Jacques Penne" pop-up store: hollywoodreporter official website [cited on 2018-03-13T16:00:00.000Z]
• 8. List of JC Penney release locations in March 2017: jcpnewsroom official website [reference date 2018-03-13T16:00:00.000Z]
• 9. JC Penney, a long-established American department store, files for bankruptcy: Phoenix Finance [cited on 2020-05-15T16:00:00.000Z]