Pinduoduo Temu doubles salary to compete for operations, monthly salary of 40,000 but requires 996

On February 13, a Temu advertisement was shown at the 57th NFL Super Bowl in the United States. With a 30-second run, two loops, and the brainwashing slogan "Shop like a billionaire", Temu spent tens of millions of dollars to leave a strong mark in the American carnival.

From topping and dominating the shopping app download list to appearing in the NFL Super Bowl finals, Temu, which has been online for only more than five months, has been surging in the US market with its low-price advantage.

Today, as Temu's influence continues to soar, more and more businesses are flocking to the platform. At the same time, related jobs are also springing up like mushrooms after rain.

It can be seen from major recruitment websites that since Temu was launched, Pinduoduo has released a large number of positions related to cross-border e-commerce business, investing heavily in recruiting outstanding talents such as merchant operations, logistics and warehousing project management, procurement experts, and buyers.

It is reported that Pinduoduo founder Huang Zheng's talent recruitment strategy is to recruit people with salaries that are 2 to 3 times the industry average. The advantage of this is that even if employees are dissatisfied with their current jobs, it is difficult for them to leave Pinduoduo because few companies can offer the same salary. Today, the same strategy is applied to Temu's recruitment and talent preparation.

According to public recruitment information, Temu's talent needs are mainly concentrated in platform operations and marketing. For the position of Temu's cross-border e-commerce merchant operation, Pinduoduo offers a monthly salary of 13k~26k and 14k salary, while another overseas product marketing position has a monthly salary of 22k~40k.

An operator said that he was laid off by the e-commerce department of a Sino-foreign joint venture last month. Recently, he received an offer from Pinduoduo's overseas business Temu, with a salary that doubled. However, with the generous salary, the work intensity also doubled.

"The workload of the Temu team is 10% more than other departments of Pinduoduo, and the morning shift basically starts at 8-10 or the evening shift starts at 11-12," said Pinduoduo HR.

For Pinduoduo, whose domestic growth has peaked, the strategic position of its overseas business with Temu as its core is evident. In order to accelerate the establishment of cross-border e-commerce projects in overseas markets, a strong team of talents is undoubtedly the backbone, and Pinduoduo has spared no effort to recruit talents for this purpose.

During the business establishment phase, Temu set its sights on the talent pool of fast fashion unicorn SHEIN. Not only did it establish its headquarters in Guangzhou Panyu, the heartland of SHEIN's supply chain, and extended olive branches to SHEIN's suppliers, it also poached SHEIN's employees with high salaries.

Based on feedback from multiple parties, the salary for Temu-related positions is basically more than twice the general level in the industry. Such attractive salary packages naturally attract many talents to flock to it.

Today, Temu's tentacles will extend to more markets such as Canada and Europe. With the continuous expansion of overseas business in the future, it will also stimulate a substantial increase in demand for a new batch of jobs.

Temu's rapid development in overseas markets has also attracted more and more cross-border merchants to join the platform, which in turn has promoted the increase in demand for related positions in cross-border e-commerce companies. However, compared with Amazon's operations, the current demand for Temu's operations has not yet formed a scale, and there are not many cross-border companies recruiting related operations talents.

According to the search results on the recruitment website, most of the current positions related to Temu are recruiting comprehensive talents to develop Temu and new platforms such as Shopee and Lazada. Some positions also require full-time operation of Temu, but the salary is generally low.

For example, a Shenzhen cross-border company has posted a position for Pinduoduo Temu operation, with a monthly salary of 5k~6k, requiring a college degree or above and at least half a year of cross-border e-commerce platform operation experience. The position is mainly responsible for the operation and management of Temu stores, planning marketing activities and promoting their execution, as well as formulating product demand plans and inventory digestion.

In fact, Temu's model is mainly for sellers to send goods to Temu's domestic warehouse, and the platform is responsible for transportation and shelf placement, etc. Therefore, the store operation process of the merchant itself is not complicated, and basically everyone can get started after simple training.

On the other hand, although Temu is developing rapidly, it is still unknown how far it can go. Many businesses are currently in a wait-and-see state based on comprehensive considerations of factors such as profits and costs. They are unwilling to invest too much energy, material and human resources after a small trial.

Whether the demand for Temu positions will experience explosive growth in the future like independent site operations will depend on the subsequent development of the Temu platform itself.

If you receive an offer from Temu, with a salary twice as high as your current job but 16 times higher, would you go? Welcome to vote or share with us in the comment section~