Summary of hot search keywords on Amazon US in February! Seven potential categories have soared in popularity

It is learned that eCommerceNurse recently released a summary of the hot search keywords on Amazon US in February 2022. In addition to the surge in Valentine's Day-related searches, there are seven categories with soaring popularity. Understanding these keywords will help sellers accurately grasp consumer demand.

There is no doubt that the most searched term by American consumers on Amazon in February was "Valentine's Day". From "flowers" to "gift cards", Valentine's Day shopping brought huge traffic and purchase volume to Amazon.

"Gifts for men," "Gifts for women," "Valentine's Day gifts," "Valentine's Day gifts for her," and "Valentine's Day gifts for him" are all popular searches this month. In addition, parents and friends are also searching for "Valentine's Day gifts for children," as well as school party supplies.

Valentine's Day outfits are also very popular, with search terms such as "lingerie", "women's underwear", and "women's sexy underwear" soaring in popularity, and "ring" is also one of the most searched keywords.

Apple Product Accessories

Amazon is the preferred platform for most American consumers to purchase Apple product accessories. Apple-related products such as "airpod protective case" and "airpodpro protective case" continue to dominate Amazon's hot search list.

In addition, accessories related to Apple tablets and mobile phones are also perennial favorites, and the popularity of "iPhone 13 phone case", "iPhone 13 pro max phone case" and "iPhone charger" remains high.

Maternity and baby products

One of the new trends that emerged this month was a surge in searches for maternity and baby products, including newborn clothes and gifts, with "baby registry searches" and "maternity clothes" entering the top 200 search terms.

Kitchen supplies

Kitchen supplies have become more popular this month, with hot search keywords including "air fryer", "coffee maker", "coffee table", and "mini refrigerator".

Bath Products

Bath products have also seen an increase in popularity on Amazon, with the most searched keywords this month including “shower head,” “bathroom decor,” “bathroom organizer,” “bathroom rug,” and “laundry basket.” In addition, searches for “candles” have also increased, indicating that consumers are increasingly placing an emphasis on items that help relax while bathing.

Sports and Fitness

The number of add-to-cart items for sports and fitness products has increased, with popular search terms including "creatine", "protein powder", "women's sports bra", and "women's workout kit".

Other popular search terms included "vitamin D," "sports bottle" and "yoga mat," and searches for the Nike brand in sports shoes surged.

Groceries

More and more buyers are shopping for groceries on Amazon, including basic items such as "paper towels," "bread," "snacks," and "toothpaste," with "candy" and "chocolate" dominating the food search list this month and "toilet paper" also being popular.

Pet Products

Amazon buyers also have a high demand for pet supplies. The hot search keywords for this category this month include "cat food", "dog food", "dog toys" and "dog beds".

Editor ✎ Xiao Zhu/

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