Product selection sharing丨Amazon sellers should pay attention to these 5 categories in Q1 2022!

It is understood that 2022 will be a challenging year for Amazon sellers, and many sellers are pondering what items to sell in the new year. Indeed, choosing good products can lay the foundation for sellers to succeed on Amazon. Therefore, the editor has specially compiled a product list for sellers.

1. Fitness and exercise equipment

Selling fitness equipment is a great choice in the first quarter of 2022. Because most people need to return to work and study after the New Year, they will pay more attention to body management.

According to Jungle Scout’s consumer purchasing trend report, 104% of Amazon shoppers have purchased fitness and sports equipment in the past few months, with searches for the keyword “excrise equipment” surging.

It is suggested that the competition in this category will be very fierce, and it is expected that private label sellers will face more challenges, as many individual sellers will provide consumers with lower-priced and higher-quality products. In the face of this situation, brands need to consider providing consumers with more discounts.

In addition, independent sellers can also retail cash on Amazon, that is, purchase a piece of fitness equipment from other retailers and then resell it on Amazon at a higher price.

2. Fitness Clothing and Sports Shoes

While purchasing fitness equipment, consumers will also have an increased demand for other fitness products, among which fitness apparel and sports shoes will face stronger growth.

According to Jungle Scout, searches for "running reflective gear" on Amazon have surged 680%.

It is worth noting that if the seller has his own brand, he can use the power of social media to promote the brand while selling such products . After all, a "TikTok leggings" tag can get nearly 10 million traffic.

3. Personal health and beauty products

It is reported that the epidemic has caused consumers to pay more attention to personal health and hygiene, and gradually make it a habit . It is worth noting that social media plays a major role in promoting the growth of this category.

If you search the term "skin care steps" on TikTok, you can see short videos posted by various bloggers and network workers, among which facial care and makeup have always been a focus.

It is recommended that sellers consider creating a bundle sale when selling such products, that is, virtually packaging and selling no more than 5 different products in a bundle, so as to provide a complete set of skin care products rather than a single product. This will increase the exposure of more products.

4. Party Decorations

It is reported that the US "Super Bowl Monday" will officially kick off on February 13. On this day, Americans will gather together to watch football games, and the demand for party food and decorations will soar. Undoubtedly, this is an important opportunity for cross-border sellers to earn income.

We know that this time of year, football fans are buying various party necessities such as cups, napkins and balloons online. According to our experience in the past few years, we usually see consumers searching for "party decoractions" on Amazon many times at the end of January.

Jungle Scout survey data shows that the search volume on Amazon for "football party decoractions" has increased by 113%.

5. Seasonal Items

There are two more holidays worth paying attention to in the first quarter of 2022 : Valentine's Day and St. Patrick's Day . As shown in the figure below, Americans make a lot of purchases during these two times of the year.

It is known that selling candy on Valentine's Day will be a very smart choice and very suitable for novice sellers because it has low costs and can obtain huge traffic in a short period of time.

In addition, during Patrick's Day, people have the habit of wearing shamrocks, green clothes or green accessories, so sellers can cater to the needs of consumers and sell related products.

Editor ✎ Nicole/

Disclaimer: This article is copyrighted and may not be reproduced without permission.

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