Refusing to use TikTok to smear the public! Shein denies rumors of closure in the US

In February this year, Shein was accused in the United States of using Xinjiang cotton and was asked to explain to the United States within 30 days, otherwise it would be banned. Less than a month later, Shein was threatened with a "ban" in the United States again, but this time it was related to taxation and data privacy.

It is learned that a few days ago, the American civil alliance ShutDownSHEIN accused SHEIN of registering users as individual importers to evade US import tariffs, and called for the closure of SHEIN's operations in the United States.

The alliance said that when customers are registered as individual importers, as long as the purchase amount is below the US import tariff threshold of $800, it does not trigger reporting requirements to the US Customs and Border Protection. Therefore, although SHEIN ships billions of dollars worth of goods to the United States, it avoids the tariffs that all other legitimate businesses must pay.

SHEIN denied the allegations, saying it is not an importer and is not responsible for tariffs, and confirmed that it complies with U.S. laws and regulations. SHEIN also said it is determined to protect its rights and interests.

In addition, the new alliance alleged that SHEIN maintained close ties with TikTok and has been ignoring US laws and business ethics. Recently, TikTok CEO ShouZiChew attended a US hearing for the first time, and TikTok has reached a life-or-death moment in the United States.

U.S. critics say Chinese law requires Chinese companies to give up any data when the government requests it, provided that the data is deemed vital to national security.

The same logic may apply to similar shopping or payment or messaging apps that collect information about users’ email addresses, phone numbers, locations, and usage patterns, including Alipay, WeChat, Temu, Shein.

When entering the North American market, SHEIN did rely mainly on its cooperation with TikTok for promotion. However, WeChat's parent company Tencent and Shein both declined to comment on the matter, and Temu, which owns Alipay, and Ant Financial did not respond to requests for comment.

In addition to the United States, SHEIN has also encountered challenges in South Africa. According to the Wall Street Journal, the South African government announced an investigation into SHEIN in mid-March after local textile unions and industry associations complained that the company may have used tax loopholes to gain unfair advantages in Africa's most developed economy.

Editor✎ Ashley/

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