Five ways to increase traffic to new products on Amazon

On the Amazon platform, traffic is the core goal of sellers' daily efforts, because lack of traffic means lack of sales and profits. For novice sellers, attracting traffic is crucial. Here are some effective traffic attraction strategies:

01 Natural search leads to traffic

Improving product sales is the cornerstone of natural search traffic. Ensure product keyword matching, maintain good product reviews and clicks, and fast delivery. Regularly optimize keywords to ensure that the Chinese and English brand names in product titles are standardized. Choose keywords reasonably and avoid blindly choosing popular keywords, but choose keywords that are more relevant to the product.

02 Advertising guides traffic

Improve product rankings through PPC and CPC advertising, especially for new products. Make sure that ad keywords are set accurately to avoid unnecessary invalid traffic.

03 Related traffic guidance

Ad ranking is affected by many factors, including bid, click-through rate, sales volume, product price and ratings, etc. Make sure your product quality is good and bid appropriately to improve ad ranking.

04 Deal traffic guidance

Using Deal traffic can quickly boost product sales. Consider entrusting Amazon's promotion service providers to obtain this traffic.

05 Off-site promotion traffic

Use social media advertising (such as Facebook, YouTube, Twitter, Instagram, Pinterest) and off-site advertising such as Google AdWords. Conduct small-scale test runs to obtain conversion data, and then optimize the advertising strategy.

These strategies can help new Amazon sellers attract traffic, achieve sales growth and success. Traffic attraction is an ongoing process that requires constant adjustments and improvements while maintaining product quality and customer satisfaction. In the highly competitive Amazon market, mastering the essence of traffic attraction is the key to success for newcomers.